The Need for a Video
A test spot for Karacters (a division of DDB) to demonstrate situational comedy.
“Maybe it’s time for Service you trust.”
We rented a local garage and Scot Proudfoot and Julian Kenchenten did their best auto mechanic impressions. Although the final corporate video production was not picked up for airtime, it received great reviews.
Mr. Lube is a Canadian chain of automotive service centres, specializing in oil changes and other scheduled maintenance. It was founded in 1976 by Clifford Giese, who opened its first location in Edmonton, Alberta.
The welding torch lighting the cigarette burnt some of Scot’s whiskers off!
It is said that the only difference between comedy and tragedy is timing. Comedy cannot be forced and it is not possible for people to be forced into laughing. It will come off looking like you are trying too hard. That is why some people are just funny, some aren’t, even funny people are not always hitting the right notes. When it hits the right notes and is simply funny for reasons that cannot be explained, it reaches people easily.
Red+Ripley used their creativeness in producing an engable Comedy Series for Mr.Lube company.
About Red Ripley
We are a video production team. We partner with top companies and brands. We craft powerful stories that move and influence viewers. We use promotion to bring it to their target audience. We have fun doing it.
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