BC Bears – The Pitch – Broadcast Commercial

The Need for a Video

For the BC Bears broadcast advertising campaign.

The Solution

The idea was to capture something short and humorous that grabbed attention. An unassuming announcer looks to meet with some of the BC Bears and is quite shocked when they turn out to be a bit more fit than he expected. Each was shot in a mise-en-scene style single shot. Shot by Colter Ripley and produced by Bear Studios. Check out these pieces, they’re pretty funny…


Concept by Ted of Bear studios.