Corporate Videography: What Works?
A lot of people see a videographer as just that – someone who has a camera to shoot some scenes and do some minor editing.
Corporate videography requires so much more than the ability to hold a camera steadily or having the right set of tools and equipment. What gives?
How a Corporate Videographer Works
A reputable corporate videographer in Vancouver takes pride in his work. He doesn’t just shoot and edit videos. Here’s how he goes about each project he undertakes:
A seasoned videographer in Vancouver does not want to take chances. He works with a plan which he creates during your first meeting. Upon your approval, he, together with his team, will gather necessary data – trends in your niche, competition, viewer behavior, and so on.
Then, he writes a script that would fit your need for the video. Will it be for a product launch? A corporate event? Or maybe a corporate profile? Then he prepares everything before the actual shooting – the right location in Vancouver, props, makeup, talents, tools and equipment.
Thoroughness during Shooting
That’s just the pre-production process. Here’s what happens during the day of filming:
On the day of the shoot, a good Vancouver videographer comes before the appointed time. You’ll notice that he uses a vehicle specifically for his equipment. He scours the place, checks for the best areas where he can place his equipment. He sees to it that the whole video production is ready for the shoot – with no stones left unturned. He checks all cameras (good corporate videographers use two cameras or more to capture different angles), memory cards, and other equipment.
Then, he makes the talents feel relaxed so they will be able to portray their designated characters. He shoots scenes according to the script, taking into consideration proper lighting, sounds, and so on.
So is the videographer’s job done? No, it has only begun.
The third, and probably the most critical for a videographer is the post production stage. Here, he chooses the music; images, video clips, special effects, transitions, and animations needed to create a powerful video.
An experienced videographer in Vancouver meticulously selects each element – because he knows that the wrong ones can make or break the video. Check the video below.
It’s a corporate video created for Wildsight, a complex environmental agency with multiple locations and a huge influence in the East Kootenays. By including multiple interviews and scenes from the natural environment, the organization’s identity and goals were made known to viewers and raised their awareness for the area.
On the other hand, the overview video below was created for the Vancouver Guitar School.
By featuring facilities and equipment, video clips of previous recitals, student testimonials, Red Ripley was able to create an impressive overview of the school’s ideals and what it does to achieve that goal.
So next time you need videography in Vancouver, don’t just hire anybody who can hold a camera. Choose a video production company like Red Ripley that can provide you with what you really need – videos that will connect with your viewers and help them decide to do business with you.
Call us now at 604.765.2444!