Crossfit Vancouver Introduction Video


“After the video we’ve easily tripled inquiries and doubled signups… we’ve had to set up new systems to handle it.” – Craig Patterson, Owner

The Need for a Video

To resolve identity diffusion and stand out as the best. Even though Crossfit Vancouver was the first Crossfit in Canada and is a pioneering in advancing the craft, their communications strategy was outdated and failed to reflect their excellence; the public either had never heard of Crossfit or they thought that all Crossfits are the same.

The Solution

An adrenaline rush in a business introduction film. You get the experience of Crossfit Vancouver in the video. Raw, real, and intense because that’s what Crossfit is.