Epic Nutrients and Lucas Parker – Brand Introduction. In 4k!
Lucas Parker is one of the strongest people in the Crossfit Games (a competition with over 100k people!)
The Need for a Video
Developing a video for a startup brand that instantly creates trust and commitment from customers.
Instead of going through an explainer or informational video, we had Lucas Paker, an extremely reputable personality, present the brand and the product. Coupled with exciting footage, the target market was much more likely to be engaged.