Explainer Video on Software Concept Overview for Absolute

Explainer Video on Software Concept Overview for Absolute from Red+Ripley on Vimeo.

The Need for a Video

Absolute wanted to showcase their technology and give the people an in-depth look on the how’s and why’s of creating the said technology. Their cloud-based platform gives IT and security professionals absolute awareness and control of devices, data and applications — whether on or off the network or in the hands of an unauthorized user.

The Solution

In this explainer video, Absolute was able to explain what drives their team and compels them to create a powerful security technology and make it accessible, relevant and ultimately, institutional. Motion Graphics was used to show how DDS7 functions and how it was created to be a completely singular product. Chris Ryan, Director User Experience, was present for the whole video to explain how DDS7 works.


Absolute is headquartered in Vancouver, Canada, and has offices around the world. They have offices in the US, UK, and China.

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The Work