Hair Extension Hair Extension Tutorials. In 4k!

The Need for a Video

To connect with a foreign audience to turn their website visits into conversions; the longer a visitor stays on a website. The Chinese-owned is the largest online hair extension retailer in the world but their conversions rates were coming up short for their North American audiences.

The Solution

A stylized promotional video featuring a glamour shoot with models, stylists, and the incredibly charismatic host Malaika Jackson.


This video is so popular in China it was ripped off and used by a competitor.