How long should my video be?
Price, length, customers and value – Minute Marketing Episode 2
I help our team come up with the initial concept strategy and then coach them through making it happen using our production system.
One question that keeps getting asked of me over and over is “how long should my video be!”
Honestly people are freaked out that their viewer is going to run away if it’s over 1 minute or somehow zone out…
Now I’ll be the first to admit that people get ADD sometimes… but this isn’t actually the case depending on your product…
Just picture for a second someone coming to your site or place of business. If you sell a product or service that is either mid-range or expensive, your prospect is literally spending 1000’s of dollars with you.
This commitment is a serious thing, so do you think someone is going to spend maybe 120 seconds to watch a video?
OF COURSE THEY WILL!
I’ve seen successful internet marketers use sales videos that are up to 60 MINUTES LONG, selling things just like you.
How can the get away with this and not even blink?
Well in this episode of Minute Marketing, I address just that.
Thanks and let us know if we can help with a video project!