IT Glue – Behind The Scenes!

The Need for a Video

IT Glue is a proven, best practices-driven IT documentation platform packed with features designed to help you maximize the efficiency, transparency and consistency of your team.

In 2014 we shot our first video for IT Glue.  At that time, it was a small start up looking to make an impact in the world of IT. Two years later, the company exploded into a multi-million dollar valuation with employees around the globe. They called Red+Ripley back, and we took their dreams to the next level.

The next project was shooting the premiere piece for the new IT Glue brand – a fast-paced, scripted agency commercial with death defying stunts, hilarious antics, and a powerful call to action. With a crazy set and shoot spanning over 3 days, we were determined to capture the magic and collaborative spirit of the shoot for those that couldn’t be there. This is the next best thing!

The Solution

Red+Ripley sent out one of our team members to stay one step ahead of the IT Glue video crew for 3 days. We captured moments of levity, high stakes action, stunts, and some insight from the director, Matthew Campbell, on the process.

With some stylish music and graphic matches, the end result is a short and sweet look at what it’s like to be on a Red+Ripley set!


The latest IT Glue video shoot had the biggest crew we’ve ever had on a Red+Ripley set, with over 20 people! We’re looking to beat that record in 2017 too!

About Red Ripley

We are a video production team. We partner with top companies and brands. We craft powerful stories that move and influence viewers. We use promotion to bring it to their target audience. We have fun doing it.


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The Work