JIBC – Introduction Video for the Justice Institute of British Columbia. In 4k!


Michael J. Fox received his honorary doctorate during filming. Can you spot the quick clip?

The Need for a Video

To expand the public’s narrow perception about the JIBC to attract more students, investors, and donors. The JIBC had a distinct image problem; people still thought they only trained police. In truth they have 50,000 students and offer extremely progressive degree, diploma, and certificate programs.

The Solution

An action-packed movie trailer format with student, alumni, and staff interviews. Using the RED Cam, we shot for 6 days to capture JIBC’s intense real-life training scenarios for firefighters, paramedics, crisis workers, police, and more.