Madlab- Business Group – Funnel and Tools Animation and Kinetic type. In 4k!

The Need for a Video

To share a comprehensive solution to prevent business owners from failing in a likely industry. The Funnel is a mechanism the MadLab Business Group uses to track the Crossfit Business “best practices”.

The Solution

An entertaining animated video with kinetic type to allow viewers to receive a lot of info in an illustrated way. The concept is a natural, organic description of The Funnel, using business owner Craig Patterson’s dialogue as the narration. The illustrations and animation emphasize the information to increase viewer retention.


Craig Patterson also provides business consulting in industries unrelated to fitness.