MadLab Business Group – Introduction Video. In 4k!

The Need for a Video

To promote a service that solves an epidemic of business failures. Crossfit facilities are opening up everywhere in the world, and unfortunately many are also closing. The MadLab group, a team of global Crossfit owners, figured out the best practices for running a Crossfit box and offers training to owners.

The Solution

A business introduction video with appealing real-life stories from many Crossfit owners who have excelled. The video was promoted to owners of Crossfit operations via email and online and was featured on the MadLab homepage.


We used artistic footage that we shot on-location.