Maelle Ricker – CBC TrueSport Giveback Challenge

The Need for a Video

To get people involved in a good cause. Maelle had just one the Olympic gold in Snowboard cross at the 2010 Olympics in Vancouver. She was celebrated and became famous overnight. She was eager to give back.

The Solution

A TV commercial for CBC. We produced this video for TrueSport and CBC to urge people to help with a give back challenge. This video was recorded both in French and English. It was developed for broadcast television use and acquired Canada-Wide airtime.


These videos take over for Hal Johnson and Joanne McLeod of BodyBreak. TrueSport now uses Olympic athletes to promote “Staying fit and having fun”!