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NPA and “Take Back Vancouver” Animation Campaign. In 4k!

The Need for a Video

To fight for a cause leading up to an election. NPA is the main competition to Vision Vancouver and Gregor Robertson; this is the first part of a four part series on the “Take Back Vancouver” campaign.

The Solution

An animated political attack ad. We worked with an advertising agency (which we can’t mention) to arrive at a powerful style and message for the final videos. We used some of our favorite animators and sound designers and did the animation and editing in-house. The final product was a huge success and we “impressed some very important people” with regard to the final product.

FYI

Overall the video was a huge success, having to be rushed off to broadcast with only 24 hours notice. In the 48 hours leading up to the event, there was about 100k worth of broadcast advertising spent on this one. We spent tons of time rendering and exporting this final product before sending it over to Global, CityTV and CBC.