Red Truck Beer – Vancouver Truck Drop and Groundbreaking Ceremony. In 4k!

The Need for a Video

To capture a once-in-a-lifetime event and have a final video ready immediately to share with the press. At a ceremony with 5,000 people, Big Rock planned to drop a truck from 60ft in the air at the site of their future Big Rock Brewery.

The Solution

A high-end event event video with a 24-hour turnaround. We covered the 5,000-person event with two DSLR cameras and a RED Epic. The video was launched and acquired thousands of hits; overall the media exposure was something like 600k people in Vancouver. A successful event by 6S Marketing!


Two GoPros (wearable cameras used to shoot action sequences) were attached to the truck as it dropped; only one survived.