Tata Communications – “Cute” Spot

The Need for a Video

Tata Communications is a Telecom company that provides sub-sea and terrestrial communications networks, data centers, and fixed line and wireless services. Founded in Mumbai India, Tata Communications has a strong global presence and is the 6th largest mobile service provider in India, with over 65 Million Subscribers.

Tata Communications contracted the team at Red+Ripley to make a creative video about the frustrations of poor Internet service. Slow load times, expiring forms, disconnections – the stuff we deal with on budget Internet (or even pricey plans!) and how that can be avoided by going with a trusted, reputable company, with strong customer service and a record of excellence to boot!


The Solution

Tata Communications pitched to a fund on MOFILM for a video company to produce a short spot for their internet services. In 2014 we won the grant and went on to produce this advertisement!

Red+Ripley wrote a few scripts and ultimately decided on creating a concept revolving around simple frustrations – interviewing a few people in Yaletown, Vancouver – and portraying their complaints with some hired actors to be their “younger avatars”!

The result is a quick, funny and relatable piece about the frustration of slow Internet!

About Red Ripley

We are a video production team. We partner with top companies and brands. We craft powerful stories that move and influence viewers. We use promotion to bring it to their target audience. We have fun doing it.


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The Work