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The Power of Video: Commercial Production Vancouver

No matter what business you’re in, you need your customers’ attention. In a competitive fast-paced marketplace, that can seem like a tall order. But the solution to reaching people is easier and more readily available than you might guess.

We’ve all seen viral videos, of course. Some of those videos drawing millions of eyeballs have been surprise sensations. Others are crafted specifically with the idea of capturing our attention. But the key element in both cases is that viewers have been compelled by what they’ve seen. And they want to share it with others.

The most powerful experience a potential customer can have with your video campaign is that they’ve made a unique discovery. By seeing your video, and your product or brand or service presented in the right light, they now have new information about something special.

There are two reasons this “special discovery” feeling is so important when marketing your product:

1. Your customer wants to feel that they are engaging with a product that stands out — that it is of exceptional quality, a cut above the rest. It produces the feeling of “I’ve gotta get that.”

2. When your customer knows they have valuable knowledge of the service you offer, not only do they want to acquire it for themselves, they also want to be the one to tell their friends about it. That’s where you get a buzz going. That’s what inspires “word of mouth” advertising. That’s what makes a video get shared.

And video is hands down the number one way to spread your message. The right video has viewers using a combination of sight and hearing to produce an effect that still images and words alone cannot convey.

Plus, a video is easy to pass along to friends and family, straight to any device anywhere in the world for instant viewing.

This nuanced understanding of the power of video communication is just part of what makes Red + Ripley’s commercial production Vancouver so unique.

When you hire Red + Ripley for your video project or campaign, you’re hiring talented videographers and producers. But you’re getting more that that. You’re also hiring industry experts who understand the detailed ins and outs of what makes a video “pop.” And just as importantly, what gets people spreading the word.

If you’re looking for high quality commercial production Vancouver, Red + Ripley are the video marketing experts you’ve been looking for.

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