UBC Bookstore Overview Video – “Evolution”. In 4k!
The Need for a Video
To broaden public perception and improve sales. When most independent bookstores had closed in Canada, the UBC Bookstore was expanding its outreach to the community by expanding their services, donating used books to Africa, and running a book rental program for students, to name a few.
To attract business from UBC students and the community, we recommended a company profile video to educate students and staff on the progressive changes. We did the interviews on green screen for a really cool look in the final product.
We captured a ton of high-quality footage, including green screen interviews all in 1 day. Upon client request, we also accommodated an additional interview at an offsite location on another day.