University Canada West (UCW) BComm Animated Spot. In 4k!
The Need for a Video
To clear up identity diffusion and shine above the rest. The Bachelor of Arts Media and Communications combines specialized creative and business aspects of communications, but prospective students were unable to discern it from a slew of less comprehensive communications programs offered.
We were highly influenced by the engaging RSAnimate style videos in which a hand draws all of the visuals as the voice over actor speaks. The idea was to create an exciting, humorous and engaging online video for YouTube and UCW advertising use. We thoroughly researched UCW and the BComm program to develop the script and concept; this was worked back and forth with the Lisa Duong, the UCW Marketing Manager. We kept the pace brisk and used lots of sound effects, custom music and quick graphics. The client was extremely happy with the final product. The video was launched successfully!
Each scene was drawn separately and then animated together to the timing of the script.