Video Marketing: What You Should Know About It
If you’re an entrepreneur who’s always finding ways to improve your business, then you’ve probably heard of video marketing. Naturally, you’d like to know more about it – what it’s all about and how it can benefit your company.
Video Marketing: A Closer Look
Young and trendy business owners like you are aware of the power of videos. A short explainer video added to your website, for example, engages readers more than a thousand words can. It can increase traffic, improve your credibility and ultimately, your bottom line.
Now, your interest is piqued by video marketing. Is this something you can do yourself? Do you need to hire a film production company to market an existing video of your business or do you need them to create and market your video?
Colter Ripley, Red Ripley’s executive producer has this to say:
If someone is looking for a video marketing company to market their videos, that usually means helping someone with a video that they already have. So here’s what we do:
- Post it on their website.
- Post it on Vimeo/ YouTube
- Post it on maybe 30 – 40 other video sites.
- Optimize the Vimeo/ YouTube descriptions so it’s searchable.
- Promote it to blogs or groups and get backlinks.
- Add links to the video sites so that they rank in the search engines.
- Promote the video to the right people so that it’s likely to go viral.
There are many ways of doing the above but we’ve got a system for going through and making sure that something goes viral (or gets close).
Video Marketing with Red Ripley
What if you need to get the services of a digital marketing company in Vancouver to create a video that will be used to market your business? Then make sure that the company you are considering has all the skilled manpower, tools and equipment needed for the job.
Here at Red Ripley, we take pains not only to give you the most awesome videos. We take it a notch higher by doing all your video marketing. How do we do it? See this video:
Video Marketing by Red Ripley: What to Expect
Here’s what you can look forward to when you hire Red Ripley for your digital marketing in Vancouver:
- Punctuality. We don’t come late because we value your time. In fact, we arrive a few minutes earlier for meetings, location checks and live shoots.
- Thoughtfulness. Like you, we want your videos to be perfect. That’s why we check everything, even the tiniest details. Before a live shoot, for example, our makeup artist makes sure that the talent’s makeup is coordinated with her costume. We ensure that props and equipment work properly to avoid accidents.
- Efficient time management. We manage our time well because we have everything planned out. We even have a plan B and C for backup. Of course, there are instances that we have no control over (like weather changes). When this happens, we can shoot indoor scenes first.
- Awesome videos! Of course, Red Ripley won’t be Red Ripley if we can’t produce fantastic videos! We’ve got you covered, from planning the script, to the post production process, to video marketing. Here’s an example of what we can do:
So, the next time you need an excellent digital marketing company in Vancouver, think of Red Ripley. Call us now!