From fashion to music to arts, Coachella is a marketing heaven for most brands as it has created a cult following especially for the current generation. It may be due to a lot of celebrities attending the said event that made it so well-known…
Month: February 2015
Brands are often placed in a precarious position when advertising campaigns fail. There are so many ways to fail when it comes to ads and the important thing is to learn from these mistakes. But again and again, we tend to see some who…
Luxury brands are the kind of brands that does not really need much of an introduction and people typically know about them. They are known for quality and are known for being a brand that can invoke interest. But these brands aren’t completely blind…
Easter, when you hear it you think about rabbits, eggs, and baskets. There are many gimmicks that surround most holidays but Easter is one of the most well-known ones in the world and it is something that most establishments and businesses will be making…
You may actually have stumbled upon a social media influencer on a few occasions as they are those personalities on the internet that have amassed quite a large following that allowed them to matter when it comes to marketers. A few social media platforms…
Everything changes and I think we can all agree with the saying “Nothing is permanent but change itself”. With Marketing, it is no different. You basically have principles and strategies that worked before that are now quite obsolete. But wouldn’t it be awesome to…