The secret to amazing advertising video content is all about engagement!
Advertising videos and online videos is all about grabbing your viewer’s attention and holding it. There’s an important part of advertising that has diverged from traditional broadcast over the Internet and it’s a tremendous opportunity to grow fast.
I swear that the basis of any great production is good looking people doing interesting things in cool locations. At least the talent, properties and locations are the most challenging elements to secure for any production.
Elements of an amazing and successful production
When it comes to an amazing and successful production, some of the most important elements are the vision, the target viewer, and the outcomes.
- Vision — We work with you one-on-one to unpack and explore your vision for the production, which usually comes in the form of a simple idea that we are excited to produce and share.
- Target Viewer — this comes naturally to any commercial brand. We help you expand on your target viewer by creating an avatar and specific profile for exactly who we’re going to communicate with. It’s helpful to define this person’s location, ethnicity, age, salary, and interests. These are simply the target demographic, psychographic, and sociographic of your viewer’s general profile.
- Outcomes — These allow us to determine specific measurable goals for your production. Normally I like to have one emotional goal such as engaging your viewer with a certain emotion. I also like to have measurable advertising metrics such as the amount of views or impressions or even website visits generated from a video. Finally, I want to have a long-term approach with these metrics such as an amount of impressions and the ability to use a project for many years to come.
But an important element in pre-production is creating a powerful storyline. It’s about really defining and workshopping your idea and aligning your brand’s energy and company vision.
Important aspects of advertising and online video ads
It’s important to craft a message that creates a response. I’m not talking about hitting your customer with a hard sell and call for action. I’m talking about removing the barriers your customer has to purchasing.
We all intuitively know that sales and pressure marketing is uncomfortable. Finding an easy and effective way to educate and inform your viewer can feel comfortable and even exciting. Who doesn’t want to see a relevant and helpful advertisement that informs?
It’s incredible that a production can be boiled down to just a few hundred words so the message is really critical. But a great concept has many subtle nuances. It comes from a core philosophy and vision often developed by the internal team and expanded by workshopping your advertising video idea with an executive producer like myself.
It’s also incredible what you can get across in 15, 30, and even 60 seconds.
I’ve seen the average length of corporate videos come down from 5 minutes to 3 minutes to around 90 seconds to 60 seconds. We’re seeing a lot more clients go for the 60-second range but only ads often perform well as short as 15 seconds.
However, 60 seconds is a comfortable online length and a lot of information can be transmitted in that short amount of time. People prefer fast-acting information like this.
When it comes to video production, so many more clients are keeping costs low by working with local talent and amazing producers who would normally create advertising videos in the film industry or commercial industry. There’s a massive business and the desire to scale production and strategy.
YouTube, Facebook, Twitter, Instagram, and other social platforms are really great for response. This untapped medium is like the modern gold rush where brands are rushing to advertise and looking to influence.
There’s so much opportunity in modern platforms and $1 goes much further than broadcast, especially for localized brands.
Advertising and online video ads done by Red+Ripley
Our company does amazing online video ads and video production services for TV commercials. We mostly focus on online video production now and services for local companies and brands looking to promote their amazing products and services.
We cover any corporate setting or commercial-related activity for brands and companies trying to advertise using production services and online marketing.
The beauty of this approach is the ease of measurement. We are able to carefully design metrics to determine the project’s success.
Our company has been producing advertising and online videos in Vancouver for nearly 20 years and we have almost 100 amazing projects completed per year by our small team of four people.
We normally take on one project a week and handle some of the top brands in Vancouver including Microsoft, Telus, Best Buy, Discovery Channel, CBC, universities and schools and pretty much any market that you can think up.
We have an award-winning team with a massive background in all types of commercial video production and multimedia, marketing and online advertising.
We work with a small team so it’s important for us to have a strong roster of creative talents such as writers, directors, editors, animators, photographers and producers.
It takes multiple people or multiple roles to bring a great production together and sometimes, you can find one talented producer who does multiple roles. But having a massive set of experience with a great team helps you to be effective with your budget and in the process, you get to avoid the film industry or commercial industry production chain.
So if you’re looking at doing video production, contact our company today. Do a discovery session with me personally so I can ask some questions and get to know you and your outcomes.
It’s important to find a great producer to work on your production whom you trust and can’t wait to go with you into battle!
Also, consider doing online advertising and promoting that amazing project once it’s done. This can be hugely effective in creating a massive response and an integrated advertising agency is crucial to give you amazing guidance on providing a powerful response to your marketing and advertising goal.
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer. We’ve been producing videos for over 18 years after winning film festivals nearly two-decades ago.
He is certified in a digital film with a specialization in cinematography. Also, he has a multimedia diploma and handles project management as a certified business coach.
Lastly, his main focus is on collaborative and custom video production. This guarantees lots of customer service and the final product clients are excited to share!
So If you’re looking at working with a great producer for animated explainer video production. Definitely give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.
Email us to discuss your production!