In Marketing, Change is Constant
Everything changes and I think we can all agree with the saying “Nothing is permanent but change itself”. With Marketing, it is no different.
You basically have principles and strategies that worked before that are now quite obsolete. But wouldn’t it be awesome to know if there are things that prevailed through the test of time?
It would be awesome because we know that it is a tried and tested thing and that we can actually use it now. And yes, there are still traditional marketing tricks that are still being incorporated today. The reason that they still are, is simply because they work.
So let us try to look into each one of them. Then maybe figure out how we could incorporate them into our own marketing strategies right now.
The word “Networking” itself is a well-known word for marketers and consumers. Connecting with people and just basically getting out there within your own industry is an effective way of getting the word out.
You can find new opportunities and leads faster than any type of online advertising you can come up with.
Attending networking events will surely let you mingle with like-minded people that can even become new clients for you.
- Network marketing appeals to people with high energy and strong sales skills, who can build a profitable business with a modest investment.
- A network marketing business can be a single-tier program, whereby you sell the products or multi-tier.
As a business model, Network Marketing relies on a direct sales approach. A company recruits independent representatives to, or that may build a network of business partners and salespeople to assist with lead generation and closing sales.
Guerrilla marketing may be a tricky venture for some. Although, if the right notes are hit, it can definitely create a big pay off.
It focuses on low-cost unconventional tactics that yield maximum results. An example of this would be creating a flash mob. Or even having people join a campaign of sorts that aims to make an indelible impression and create a copious amount of social buzz.
It is a great tactic to allow small businesses to get recognized without having to spend a fortune.
Flyers and Brochures
We live in a digital world now but yes, flyers and brochures still work. Remember that it is all about placement.
The flyers need to be present in a place wherein your target clientele are present. Like putting up flyers for your healthy eating business at gyms or any health and wellness type of establishments.
Most big companies ignore this tactic but there is still a huge potential when it comes to flyers and brochures.
By making a flyer or brochure, you can relay short but informative details. For example, you can:
- Introduce new products or services
- Explain existing products and services
Although, in the digital age, flyers and brochures could be regarded as a very old strategy. However, its characteristic in gaining visual and physical appeal still holds important marketing value. As a successful brochure can tell a lot about your company and product. Additionally, these versatile marketing tools can pass along to anyone.
People love companies that know how to interact with them so why not use that? Draw people into your world by asking them what they think about a new product you have.
On the other hand, let them give you new ideas about what new product you can create.
Interactive marketing is a one-to-one marketing practice that centers on individual customer and prospects’ actions. Interactive marketing involves marketing initiatives that are triggered by customers’ behaviors and preferences; for this reason, it is a major shift from traditional campaign-based marketing efforts
Just asking them about a new logo you have is a way of interacting with your future clients. You can even incorporate QR Codes into this technique and see where it takes you.
Marketing Opportunities Through Events
Everybody loves free food and having an event means that for most people. There is nothing better than to create an event wherein you can talk to people in the same industry as you.
You get to talk shop and even show these people what your company does. In particular, display past accomplishments that can allow them to have a good impression on your company.
- Events will create new opportunities for you and build a good impression as well.
- It is to promote their brand, product, or service with an in-person or real-time engagement.
- Hosting an event to build stronger relationships with prospects and customers
Remember, there are various ways in which you can make an impact on your audience. Most marketers focus on new techniques. They tend to forget that there are tried and tested techniques that they can still incorporate. It is just a matter of thinking out the best plan of action and using it to your advantage.
Despite the great success in marketing, brands are often placed in a precarious position when advertising campaigns fail.
There are so many ways to fail when it comes to ads and the important thing is to learn from these mistakes. But again and again, we tend to see some who fail miserably to read between the fine lines of an ad being offensive or insensitive.
And to be fair, it is really hard to discern beforehand what can be considered offensive or insensitive.
You have to take into account so many ideas and philosophies right now that it is really hard to nail that right ad campaign. That would allow a certain brand to reach their targeted audience.
So, how do you avoid such a mishap? Simple, work with video marketing video producers that will help you envision your goal. Red Ripley will not only work with you in showing your company’s image through video but we will also help you get the most out of your target viewers.
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer.
We’ve been producing videos for over 18 years after winning film festivals nearly two-decades ago.
Colter is certified in the digital film with a specialization in cinematography. He has a multimedia diploma and handles project management as a certified business coach.
His main focus is a collaborative and custom video production which guarantees lots of customer service and the final product clients are excited to share!
If you’re looking at working with a great producer for animated explainer video production, definitely give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.
Email us to discuss your production!