Animated Video Production, the Style and Genre
Animated explainer video production strictly describes the animated corporate video style used with a variety of styles, genres and lengths.
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Since it is expensive, animation was rarely used for commercials and corporate videos, less 20 years ago.
Of course, this changed with the advent of nonlinear editing systems like Apple’s Final Cut Pro and notably Adobe After Effects. Granting the ability to the hands of any video editor Vancouver or anyone with a computer.
The animated video production industry took off.
A common workflow is to collaborate one-on-one with a client and an Executive Producer. Not only to develop the concept, idea, and script but also overall treatment for the animation.
Explainer Video Production Workflow
The initial phase and workflow for animated explainer video production is so crucial that Hollywood producers will put tens of millions of money for a great idea.
When it comes to an animated video workflow, consider the following;
Starting with the problem your product or service helps to solve
Followed closely by a summarized solution
Moving into a deeper dive on some of those great features and benefits
Supported by a strong guarantee
Important credibility and legitimacy
Cap it all off with a strong call to action
Clear description of next steps
Logo bumper to finish
We support clients when building their corporate video production. First, we do this by asking a series of questions in our Discovery Session. Next, we carefully research and develop the verbiage.
After that, we gather useful details from latter steps. And finally, begin with the scripting phase, handling the producing, assets and even working as a Vancouver videographer.
Video Production Key Points
Animated video production often refers to the explanation of the offer with complementary visuals that supports the story and emphasizes key points. The use of titles and text helps the viewer retain more information, as studies show.
The brass tax of creating a great video is having a great idea. Think of the visuals like the icing on the cake and a powerful animated corporate video offers a strong foundation.
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In Terms of Voice
… animated video production often works with professional voice overs or narrators. This takes a detailed casting and review process in order to find the perfect voice that will speak to your target viewer. And complements the emotion of the narrative.
The casting process is where we build out the visuals for your animated video, it is helpful in complimenting the script but not in directing it.
We have a large range of contacts for graphic design, animation of flash vector art, illustration, and other digital art forms. We can review our contacts and check out some reels, samples, and images.
Animated corporate videos and explainer is simply a great summary of your brand. Arranging the narrative in a flow that will speak to your target viewers (your bread and butter).
Animated Corporate Video Discovery
Finding a way to make a simple visual script and making it real, so as to have the viewers understand both visual and auditory explanations of a great voice over.
I really prefer when clients give us a free-range on their script. With two or three days of Discovery Sessions, will allow us to ask a lot of questions and deeply expand their project.
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I like to do a bit of research by reading through their website, including brand materials and any other published media. This well-rounded picture helps us build out great reference material.
All this research does not only conform the script but also the casting process of finding great visuals, or an illustration artists to support the next step in the Production Book document.
Founding Animation Designs
Seeing the entire production on paper is helpful in reviewing all details with a fine-tooth comb and make sure they all align with the brand’s vision.
Once we have all the amazing assets, we then move into the post-production process. Including, selected music that will compliment the emotion of the piece.
We use Adobe After Effects to animate corporate videos and commercials with the ease of a digital workflow. Certainly, there is creativity in taking the illustrated images and storyboards when performing the motion-graphics animating.
The genre of an animated explainer corporate video and feeling is also important to consider. Some projects can have a fast pace and lots of action happening which is designed to keep your viewer engaged.
The approach which counteracts this energy is the slower paced, smoother or simple piece which brings a precision to your script. So meet up with a great Executive Producer and work with them to build out a powerful concept for your production!
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer. We’ve been producing videos for over 18 years after winning film festivals nearly two-decades ago.
Colter is certified in digital film with a specialization in cinematography. He has a multimedia diploma and handles project management as a certified business coach.
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His main focus is not only a collaborative and custom television and video production but also guarantees lots of customer service, and as well as final products that clients will be excited to share!
If you’re looking at working with a great producer for animated explainer video production, definitely give us a call or fire us an email. And we have been doing this for so many years it’s pretty easy to help quickly.
Thanks for considering working with us!