Animated Video, describing complex subjects
Animated video production is mostly good for describing complex subjects using complementary visuals.
One of our secrets in creating high quality and unique animation is sourcing attractive visuals. We have a roster of hundreds of illustrators and animation artists so after drafting the script, we can take a look through hundreds of samples to find the right fit.
A lot of our savvy clients prefer to draft the rough version of the script. Although we have worked with many external writers and directors who love getting involved in the script. Still, it’s best to have a strong producer or filmmaker who will see the project from concept to completion.
In the film industry, the television production industry, and especially the commercial industry, an ideal process can inspire a director. As a result, he or she will create a piece from the development and scripting phase. After that, it will go all the way to the production and acquiring assets phase. Then finally to the post-production. Including the effects, sound, motion graphics, music, and everything else phase!
When I was producing projects many years ago, it was laborious to translate a message from one contractor to another. This role-playing and telephone game would always lose some of the key important messages.
Modern producer’s creative control in making Animated Video
So the point is, work with a great producer who you can’t wait to collaborate with. Above all, this will guarantee a high-quality outcome!
I have created animated spots which have won awards, been part of massive, global advertising campaigns. I also gain millions of views on YouTube through massive hundred-thousand-dollar advertising pushes.
Although it’s rare for us to get large animated projects which have massive worldwide reach. However, here are a few of my secrets that translate through my production;
- Always find an amazing producer you can’t wait to collaborate with and go back and forth on the script, reference visuals, and any assets or talents such as voice.
- Carefully research the subject matter and use a combination of stereotypical, type-casted images and visuals which create an immediate impression in the viewer’s mind, and some unique and crazy ones too.
- Have fun somewhere along the line either by selecting quirky visuals, working in some unexpected comedy trope, or maybe working with a deep or comical voice.
- Give the production space but a creative timeline. One week for development, one week for pre-production, one week for acquiring assets, one week for rough-cut, one week for a fine cut, and 1 week 4 finals may bring you to a total of 2 months if you don’t rush anything.
- Finally, remember a great production is just a series of assets such as illustrations, voice, animation, sound, music, and other graphical elements. I always want to give my editors as much as possible so they can play around and be creative.
The passion that continues to amaze and astounds
I continue to be astounded at the producers we work with, their passion really amazes me. It reminds me back when I was in film school and I couldn’t wait to take out the camera and just shoot anything.
I remember my first day of film school we made a bunch of comedy videos. With this experience in mind, I have been rediscovering my passion and enthusiasm ever since.
The filmmaker or videographer, and even the modern director or producer has a lot of creative control. As budgets reduce, these rolls are compressed to oversee an entire production from start to finish.
Sometimes someone who has stayed in the industry for the longest has either fallen into a sad long rut of doing the same thing. On the contrary, a consummate professional has a wider gaze and a long term plan. Moreover, I respect the lynx of a producer’s career like the samurai swordsman master who continues refining his craft incrementally year after year.
The mark of a true consummate professional is someone who makes the complex look easy
Of course, I have been exposed to so many incredible changes in technology. I continue to be surprised and astounded that new innovations, editing techniques, and powerful emotional storytelling. These aspects are then molded in the artistry of modern animation.
At the end of the day, there is nothing that will do a simply good story.
Watching a really strong story play out well is simple and elegant and looks easy.
If you thinking about doing video, please send us an email. Every project starts with a simple email which turns into an introduction and eventually a discovery session.
Moreover, the best producers are streamlined and simple with their process. Consequently, you should be able to ask any challenging question and immediately gain a level of confidence in their expertise. It continues to inspire me at how a series of questions and a collaborative discussion brings out great ideas for an animated commercial.
Specification, Dreams, Ambitions- Bring them Alive
A video producer’s job is often to ground the project in reality. A great client always comes to the table with a lot of unique and creative ideas. My favorite clients always have reference videos and specifications, dreams, and ambitions and they can’t wait to bring them to life in an animated commercial. My most ambitious clients are also the most challenging.
WinWin – Animated Explainer – Red+Ripley Commercial from Red+Ripley on Vimeo.
Here are a couple of ideas of what a great client might bring to the table.
- A big picture vision which gets everyone on the team excited
- A couple of style ideas or reference videos which bring unattractive style
- Some measurable outcomes which help determine the successful product
- a Target viewer they can’t wait to inspire, impress and share a message
I hope that gives some great ideas on how to bring your production to life!
Please contact us about your video project and I can’t wait to work with you!
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer. Moreover, we’ve been producing videos for over 18 years after winning film festivals nearly two-decades ago.
He is certified in the digital film with a specialization in cinematography. Additionally, he has a multimedia diploma and handles project management as a certified business coach.
His main focus is a collaborative and custom video production which guarantees lots of customer service and the final product clients are excited to share!
Now, if you’re looking at working with a great producer for animated explainer video production, definitely give us a call or fire us an email. Because we’ve been doing this for so many years it is pretty easy to quickly help!
Email us to discuss your production!