Animation Video for Mobile Apps Done by the Pros

Tools become sophisticated to make animation more lifelike

Animation existed before motion pictures! In olden times, shadow shows and magic lanterns were the tools for entertainment. Over the course of centuries, the development of software for animation has progressed to be used by most creators. Sophisticated tools and techniques keep evolving in order to make animation become more and more lifelike. 

DOTZLE Tracing Puzzle for Android by B2 Games (by Red+Ripley) – 60s v1 from Red+Ripley on Vimeo.

Animation has uses which are dynamic. Today, the animation is not only used for entertainment. It is used for commercials, explainer videos, learning, and a lot more. 

As seen in the example, it is a must for mobile app commercials! An animation can compress the length of a video, at the same time it compresses information.

Animation videos portray ideas that easily catch a viewer’s attention. A very effective method in today’s digital age. By tapping into common objects and making them move, creators can clearly communicate to the viewers to know. Producers help identify an object with scripts, and voice-over to support a creator in animation or mobile apps!

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Collaboration- development of the vision, concept, idea, script, and overall treatment for mobile application

So how does Red+Ripley do it? Well, one of the common workflows for video animation is the collaboration between a client and an executive producer to develop the vision, concept, idea, script, and overall treatment of the video animation project. This process is still relevant in producing mobile apps.

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The cream of creating a great video always starts with an extraordinary idea. Think of the visuals like the icing on the cake and a powerful animated video needs a strong foundation to start. The initial vision will determine the success of video animation. It can be based on how emotionally compelling narrative storytelling is. Here are some important points we consider:

Start by identifying the problems that your product or service helps to solve.

  • Come up with a summarized solution to these problems. 
  • Dig deeper on the features and benefits of the product or service supported by a strong guarantee, important credibility, and legitimacy. 
  • Cap it all off with a strong call to action. 
  • Show a clear description of your next steps and logo bumper to finish.

Project information is gathered during a series of Discovery Sessions. During this method, research and development of the script are formulated. The script is then finalized in the last stage.

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We fit a client’s core visual to a mobile app videos we create!

While it is possible for clients to give a free-range script, however, we also fit it to a client’s core visuals as well for the mobile app animation video. Two or three Discovery Sessions allows us to ask the questions and really expand an app video animation project. Moreover, we research the brand and other reference commercials to see what will work best. 

MadLab Group – “Group Fitness Classes” Whiteboard Explainer from Red+Ripley on Vimeo.

This well-rounded approach helps build out some great reference material. All this research informs the script and the casting process of finding great visuals, as a result. Seeing your entire production on paper is helpful in reviewing all the details aligned with the brand’s vision. 

Once we all have these amazing assets, we move into the post-production process and select music that compliments the emotion of the animation.

We look for the best voice talent that speaks about your app!

The next stage is getting the best voice talent for the project. We do this by working through a detailed casting and review process to find the voice that speaks to your target viewer. 

This will complement the emotion of the narrative. By detailed casting means we have to carefully examine the prospective talent’s works and samples to make sure he or she perfectly fits into the project.

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It is in the casting process where we build out the visuals for your animated video production in Vancouver, which is very helpful in complimenting the script. Moreover, we have a large range of contacts for graphic design, animation of flash vector art, illustration, and other digital art forms. We also have an archive of their reels, samples, and images.

Finding a way to make a simple script visual makes the script come to life so the viewer can understand visually both the text on the screen and the auditory explanations of the voice-over. 

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State-of-the-art effects used on animated videos for mobile apps

At Red+Ripley, we use Adobe After Effects to animate corporate videos and commercials with the ease of a digital workflow. Certainly, there is creativity in taking the illustrated images and storyboards when performing the motion-graphics animation. The genre of an animated explainer corporate video and the feel is also important to consider. Some projects can have a fast pace and lots of action happening which is designed to keep your viewer engaged.

The approach which counteracts this energy is the slower-paced, smoother, or simple piece which brings precision to your script. 

So for your next video animation project, consider Red+Ripley and we assure you we can work out to build a powerful concept for your production. Send us an email today!

About the Author

North Ripley is the Executive Producer for Red+Ripley and a Video Producer. 

We’ve been producing videos for over 18 years after winning film festivals nearly two-decades ago. 

North is certified in digital film with a specialization in cinematography. In addition, he has a multimedia diploma and handles project management as a certified business coach.

His main focus is a collaborative and custom video production which guarantees lots of customer service and the final product clients are excited to share!

If you’re looking at working with a great producer for animated explainer video production, definitely give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.

Email us to discuss your production!

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