BC Bears “The Pitch” Video Production by Red+Ripley Team in 5k!

The Need for a Video

Our client aims to assist and further develop the skills of rugby players in BC to achieve the goal of producing champion worthy players, and assist them in achieving future stability by providing sport-relevant education opportunities.

“The team has a good balance of youth, and experience. -Dean Murten”

The Solution

We created a simple yet humorous commercial video production on the team and at the same time breaking the stereotype thinking on the sport and those who play the rugby. It’s also a pitch of what’s in store for students who would be interested in engaging in the particular sport.

We used our agency video experience to work with the client’s vision and understand their aim to promote not just the team but the sport itself to young audiences and be able to help mold well-equipped citizens in the future.

The Client

Established in 2006, the BC Rugby High Performance Academy is for talented age-grade rugby players identified as potential future National XVs and Sevens Rugby Team players. The Academy program is linked directly to Long-Term Athlete Development (LTAD) principles and offers players skill training around Rugby Canada’s National Key Themes, as well as a variety of enhancement programs delivered by BC Rugby coaches and international-calibre professional sport consultants. The Academy program does not field a specific competing team, but rather is aimed at developing the potential National Team player.

Long ingrained in the rugby sport culture of countries dominant in the sport, academy programs serve as a vital part of the athlete development pathway and also provide opportunities for the athletes to been seen more frequently by National and provincial coaches and scouts.


The BC Bears Senior Men’s XVs Team serves as a springboard for players on the cusp of National Team representation. BC Bears alumni have represented the country in both regional and national competitions and have donned national colours as well.

About Red Ripley

We are a video production team. We partner with top companies and brands. We craft powerful stories that move and influence viewers. We use promotion to bring it to their target audience. We have fun doing it.

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