Television and Video Production Companies like ours is mostly about a story. Finding a great story song from a powerful vision and clearly defining some Target viewers who might want to be influenced by the spot.
I raced to the Post-processing house, just about dropping my workstation hard drive. I rushed straight into the office to get the media to be duplicated to Beta SD and beta HD tapes so as to air on CBC, Shaw, TELUS, and few different systems.
The need for television production companies and video production company isn’t going to go away anytime soon. Although, mainstream social media says otherwise because a lot of viewers still rely on TV shows and it is here that we want to enrich the vibrant commercials we create.
Red+Ripley Video Production from Red+Ripley on Vimeo.
It is also worth saying that the production methods are not dissimilar when delivering to the web. In fact, the only thing that really changes is when:
Altering deliverable for YouTube versus web.
At our company, we are more than happy to help you craft your television and video production to the right delivery format. Often this isn’t the biggest consideration for clients, getting more clients through the door is one of the highest priority items on most sales and marketing.
About targeting audiences
It is done by determining some outcomes, which could include broadcast production, television production, and even something as simple as social media delivery. With large advertising budgets and a big social push can really do a lot for a brand which appeals to a massive audience.
Ideal Target groups are large municipalities like; Vancouver, Greater Vancouver, Surrey, Richmond, New West, North Vancouver or any of the other local municipalities. Working with your cable provider in selecting proper television production and video production company can be powerful and still create a large response.
inTouch – Smartphone Watch from Red+Ripley on Vimeo.
How to interest viewers
The response rate could vary too as low as 1% or even .01%, which is hardly something until the tens of thousands or millions of viewers are to be taken into consideration. That means a million views would bring a response rate in the thousands.
I enjoyed the television and video production series Pitchmen with the late Billy Mays, as it aired some of the best TV advertising professionals. Their secret came in creating engaging and Powerful Productions that captures a viewer’s interest. Another way to interest viewers is finding great audio material, and clearly defining demography that could be influenced on the spot.
Tera Brew Craft Beer Dispenser from Red+Ripley on Vimeo.
Of course, this will depend a lot on your call the action and the nature of your product or service:
Brands using television production companies and advertising in order to broad Market.
Creating simple exposure could Translate to a slightly different purchase next
Equipment used in television and video production
In the case of covering a hockey game, their cameras are massive. A lumbering operator will have difficulty moving it around because of its size. Spectacular long zoom and a smooth focus are very crucial in keeping after the players. Using a high-end Red digital camera can make this easier and even more vivid.
Wesbrook Village – Introduction from Red+Ripley on Vimeo.
We mostly shoot using Red digital cinema, so as to get great shots. The cameras cost $10,000 just for the base model, ranging up to over $100,000 for a proper setup. This is ideal for television production, broadcast, commercials, and for any other uses. We shoot all our corporate videos on Red digital cinema with lighting packages made for commercial video production.
Results and project longevity
Clients are happy about the picture quality and with the ability to digitally zoom and re-frame shots. Allowing you to have a lot of flexibility in post-production. One of the greatest distinguishing factors of a good company is the samples, reputation, and previous clients. The clients that work with us have an eye for quality and a style they appreciate.
If you’re thinking about working with the television production companies, please give us a call and we can talk about your outcomes and create a work back plan to hit all those goals.