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Is it the Amazing Story, the exciting visuals or maybe some beautiful shots that make an Amazing Videos? Let’s find out!

I’ve seen a trend in my research on highly successful commercials. They are always making amazing videos!

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There is always one primary differentiator which makes the spot truly amazing and engaging in the right group of people.

  • A compelling story
  • Engaging talent
  • Beautiful footage
  • Some sort of production gimmick
  • Striking locations
  • Curious props

In film school, it was regularly beaten into us that alignment is the key to any great production. We were told to create a powerful vision and story and then use the visuals, talent, editing, color correction, graphics, titles, locations, properties, and anything else to emphasize the vision! All of these elements must be aligned carefully around the vision. 

The most amazing videos and best production in the world

This is exactly why film industry productions have a large crew with sometimes hundreds of people. Each of those people has a manager and the managers report to department leads and those people report directly to the CEO in charge of that amazing vision.

After all, the most amazing and best productions in the world are just like a company… A group of people pursuing a shared vision.

There’s a massive shift coming in the amazing video production industry, it’s going to make some of these elements of an amazing video even more important!

  • Equipment is becoming a lot cheaper
  • Video production has been put in the hands of anyone with a cell phone
  • It’s even more important to engage people now
  • More people want a great and amazing video that stands out
  • The amazing video is a primary communication tool used by large brands
  • Online video advertising creates the highest response rate 

This massive shift where the equipment is inexpensive, there are more people doing amazing video production, and schools are pumping out more and more producers. 

It’s all being driven by the demand of marketers and brands as they rush to communicate using this medium.

Check out the article about video editing

Using amazing videos and looking to inspire customers through Brand Exposure

When I’ve talked to some advertising companies in town, I’ve always been surprised by how they are using videos more. Sometimes the tried-and-true traditional methods of media advertising are not enough. So text and articles, and other public relations methods are still very effective.

Tesla – The Road Not Taken – Red+Ripley Commercial from Red+Ripley on Vimeo.

Even destination BC, which is the Canadian advertising department looking to spark tourism. They use amazing videos to inspire plenty tourists… And get more brand exposure by researching consumers around the world and looking to put BC on the forefront.

I see a lot of short films being produced and I have yet to hear a story where someone is making a great income doing short films for broadcast. I know there are a lot of television shows and even provincially funded networks are always looking for amazing videos. Such as the National Film Board. 

Different personalities creating amazing videos with a short series

Many filmmakers begin working with brands in order to make real cash and use the opportunity to produce some strong spots.

I know that Telus was producing a series of shorts using local producers. They got a lot of strange and unique ideas and produce a series of publicly-funded shorts.

I found the travel bloggers and YouTube personalities creating an amazing video with a short series. Those are supposedly released every week to be very interesting.

I’m getting the feeling that the media is becoming shorter and more bite-sized. Becoming easy to view on social, YouTube, or other online publishing methods. I’m expecting this trend to continue. 

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Movie theater and theatrical attendance has been on a Dismal Decline

If you look yet North American movie cinema attendance per capita, you’re going to see a slight reduction of 1.5% over the last 20 years. This doesn’t sound like much until you realize that only 3% of people will attend a theater in any given year. 

The Employee you Always Wanted – Red+Ripley Commercial from Red+Ripley on Vimeo.

So we’ve had nearly a 30% decrease over the last two decades from 5% to 3.5%. With an overall general downtrend of long-form media. 

Movie theater and theatrical attendance have been on a dismal decline since the 1940s. I’m wondering if this is an indication people don’t like going to long-format theatrical productions or not?

Also, larger studio productions are becoming more and more careful about the quality of engagement. 

Maybe studios are more willing to cut low performers quickly in order to capitalize on higher engagement to drive box office successes. 

So with a slow and steady decline of theatrical movies and movie rentals, it’s crystal clear people are moving into viewing media from online services. In particular services like Netflix, Prime Video, and YouTube as more viewer share.

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I have positioned our company around this trend and we are producing short-form media and branded works for many years now. Moreover, I’m expecting this trend to increase and the amount of short-form media... To become more and more in demand as viewers use it frequently.

So when it comes to creating those amazing videos, you are in the right place! Your investment is certainly worth your efforts and financial commitment. 

Lastly, if you want to make a corporate or any amazing video, get in touch with us for a Discovery Session. We do commercials and animated videos and we have lots of samples on our work page so check them out!

I really hope we get to work together!

Here’s another amazing article about us

About the Author

Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer. 

Video Production Services in Vancouver – by Red+Ripley from Red+Ripley on Vimeo.

We’ve been producing amazing videos in Vancouver for over 18 years after winning film festivals nearly two-decades ago. 

Colter is also certified in the digital film with a specialization in cinematography. Furthermore, he has a multimedia diploma and handles project management as a certified business coach.

Also, his main focus is on collaborative and custom video production. This guarantees lots of customer service and the final product clients are excited to share!

Lastly, if you’re looking at working with a great producer for animated explainer video production. Definitely give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.

Email us to discuss your production!

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