Company Videos are a Powerful way to Tell your Brand’s Story and Help you to Get the Right Audience!
Any marketing professional with a backbone wants to beat his competitors in the race for high-quality company videos and some lead generation while they’re at it.
Thankfully, video is much easier to Measure then social media engagement.
It freaks me out how many low-cost company video producers there are out there, some producers selling company video for just a couple hundred bucks. If you’re looking for a custom approach from an established producer (who can give you real advice) on how to make your brand shine, look no further than their experience.
The problem is how every project is different. You can’t predict the nuances of storytelling and the visuals, location and shoot required (so a cookie-cutter approach just won’t work well).
How to Nail Down some of the Important Nuances of your Production
I made an online service to help produce amazing company videos but it’s just not possible with the complexity and random unique challenges that come along with every project.
However, if you’re looking to do animation and produce in explainer, there are great samples on our website and motion graphics have a lot of desire for products and simple explanatory company videos.
Working with a Producer or Executive Producer (even a production company) allows you to nail down some of the important nuances of your production.
- Professional script
- Animations and visual effects
- Voice over artists
- Storyboard design
- Music and sound effects
- Unlimited revisions
The beauty of company video is in the highly immersive visuals which represent your brand. It’s all about boosting your business and skipping the incomplete and unreliable sales explanation process.
Simply stated, repeating the same thing in the same order to your clients is not always possible.
Producing a Great Custom Explainer Company Video
Everyone’s got a story to tell so let’s make it interesting. When you begin expanding a project the best ways to hook your visitors quickly become clear.
Here are a couple of styles to consider.
- 2D cartoon animation
- Whiteboard animation
- Motion Graphics
- Infographic Style
- Vector animations
- Cut-out animation
- Kinetic typography
I usually find when you start working with the client and expanding the vision and outcomes, it becomes easy to understand what is the best way to communicate with the viewer.
One really curious nuance of producing a great story is the number of sales to include. I always consider the crucial story elements of sales but I’ve noticed our clients are leaning towards educational and informational company videos.
Some Great “Sales” Points to Consider
We’ve come to a day and age where professional companies just don’t need to advertise and force their viewers to action even in their company videos.
But here are some great ‘sales’ points to consider.
- What is the problem your viewer experiences?
- What kind of solution do you provide?
- If you were to summarize your whole company and every advantage offered, what would be the top five most important?
- How do we know you are telling the truth? What gives your company an incredible amount of credibility?
- How has this worked for others? do you have any examples or specific recommendations?
- Do you have a guarantee or warranty? Some ways of removing the risk would be nice.
- What’s the specific call the action of you or could take?
- How did they get in contact with you?
These simple sales elements follow classic sales principles which allow someone to become interested and gain the information needed in order to say yes and move forward with the project.
I’ve seen a lot of high-end professional companies really go for an elegant look. Sometimes a bigger a company gets, the more refined, simple and clean their company video style is. A clean and simple style allows the producer to focus on sourcing engaging visuals.
The Script just Starts to Write it’s Self
The customers and viewers are going to be the ones who determine the content of your company video. So the more we expand the customer persona and really get a feeling for who this person is, what their interests are, where they live, what their fears and concerns are… Or what kind of interests are important to them. The script just starts to write it’s self.
Humor and comedy are some of the most challenging mediums but it can deliver content in a fun way and make it memorable.
Lastly you’ll notice that a lot of scripts and articles are written with a colloquial and natural conversational language. This is a common writing style but great writers will find a fun and unique way of saying things which increases novelty and makes dry script full of life.
The Transparency of Company Videos can Create Immediate Charisma
In conclusion, a great way to encourage customer buying is to give them exclusive access to the inner workings of your business. This level of transparency can create immediate charisma as real people talking about real work and doing it in an unpolished way.
It’s also fun to incorporate a quick backstory and remind people where you came from. If you find a unique and fun way to tell your story, this is half the battle.
I hope I get to work with you on your production!
The first step to any great project is a discovery session. So chat with your producer and work with them on creating a great idea and expanding a plan of action.
I hope we hear from you!
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer. We’ve been producing videos for over 18 years after winning film festivals nearly two-decades ago.
Colter is certified in the digital film with a specialization in cinematography. He has a multimedia diploma and handles project management as a certified business coach.
Also, his main focus is a collaborative and custom company video Vancouver or any production. which guarantees lots of customer service and the final product clients are excited to share!
So if you’re looking at working with a great producer for animated explainer video production. Definitely give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.
Email us to discuss your production!