Corporate Videography in Vancouver work requires so much more
Because it is more than the ability to hold a camera steadily or having the right set of tools and equipment. Reputable corporate videography in Vancouver takes pride in their work. He doesn’t just shoot and edit videos. A lot of people see a videographer as just that – someone who has a camera to shoot some scenes and do some minor editing.
However, the video production landscape is always changing and the philosophy of production is shifting. Creating effects, graphics, and great visuals have always been an advanced practice. Which takes a lot of training with outcomes centered around a compelling vision.
Careful planning to undertake corporate videography Project
A seasoned videographer in Vancouver does not want to take chances. He works with a plan which he creates during your first meeting. Upon approval, the producer puts together with his team. The team will gather the necessary data. Including trends in the marketing niche, competition, viewer behavior, and so on. This is how to start creating a corporate videography in Vancouver:
- Then, he writes a script that would fit your need for corporate video production. Will it be for a product launch? A corporate event? Or maybe a corporate profile? Then he prepares everything before the actual shooting – the right location in Vancouver, props, makeup, talents, tools, and equipment.
I worked really hard to sell clients on our benefits, whether it’s our guarantee, amazing cinematography, 4K final renders, or one-on-one collaboration. People loved our production and corporate projects such as brand videos, sizzle reels, training videos, videos for the web and a variety of visual effects, and working with talents or voice-overs.
Thoroughness during Shooting
On the day of the shoot, a good corporate videographer in Vancouver: comes before the appointed time. You’ll notice that he uses a vehicle specifically for his equipment. He scours the place, checks for the best areas where he can place his equipment. He sees to it that the whole video production is ready for the shoot – with no stones left unturned.
- He checks all cameras (good corporate videographers use two cameras or more to capture different angles), memory cards, and other equipment. Then, he makes the talents feel relaxed so they will be able to portray their designated characters.
- He shoots scenes according to the script, taking into consideration proper lighting, sounds, and so on.
So is the videographer’s job done? No, it has only begun.
Elements in creating great corporate videography in Vancouver
Video production companies are becoming a lot more like event production companies but any great production has some of the following elements.
- A vision, mission or great story
- Beautiful, unique or amazing talent
- People doing something
- Compelling or unique locations
We do high-quality commercial productions and often we are casting and sourcing great talent and getting them to do cool things in interesting locations.
I get the feeling that the entire industry is going towards a solo-producer model as camera and technology is being brought to the hands of the consumer. The ability to make a great video is no longer about the technology but more about the production elements.
Videographer must be meticulous in Editing
The third, and probably the most critical for a videographer is the post-production stage. Here, he chooses the music; images, video clips, special effects, transitions, and animations needed to create a powerful video.
Hence experienced videographers in Vancouver meticulously selects each element. Because he knows that the wrong ones can make or break the video. Check the video below.
It’s a corporate video created for Wildsight, a complex environmental agency with multiple locations and a huge influence in the East Kootenays. By including multiple interviews and scenes from the natural environment. The organization’s identity and goals were made known to viewers and raised their awareness for the area.
So next time you need videography in Vancouver, don’t just hire anybody who can hold a camera. Choose a video production company like Red Ripley that can provide you with what you really need – videos that will connect with your viewers and help them decide to do business with you.
It takes a personable approach
There are so many different approaches to video production and creating something extraordinary which a client is excited to share. It takes a personable approach where you work directly one-on-one as a project manager or ‘filmmaker’, is a multi-discipline approach.
There needs to be a dedicated account manager and full transparency on the production. Everything needs to be on paper and the plan needs to be reviewed and approved so everything hits the timeline, outcomes, and budget.
Create your video content with a specific purpose and gauge your viewer to drive them into your digital marketing funnel. Use a data-driven strategy to measure those outcomes and accomplish the goals. Video is a great opportunity to differentiate you from the competition.
I hope to hear from you. Please contact us today and let’s do a discovery session dive deep on a high-quality plan to get great results!
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer. We’ve been producing videos for over 18 years after winning film festivals nearly two-decades ago.
He is also certified in the digital film with a specialization in cinematography. He has a multimedia diploma and handles project management as a certified business coach.
Also, his main focus is on collaborative and custom video production. This also guarantees lots of customer service and the final product clients are excited to share!
So if you’re looking at working with a great producer for animated explainer video production. definitely give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.
Email us to discuss your production!