The Beauty of Corporate Videos, Bring it Out!
Not all corporate videos are created equal. There are narratives, documentaries, corporate profiles, event videos, mixed media, and so on. The question is, what type is the best for you and how to go about it?
Let’s face it, regardless of age, gender, financial standing, race or religion, people will always love a story. In the case of corporate videos, the stories have to be told in a way that educate viewers about your company. And for this, you need a well-planned, brilliantly written script.
Let’s talk about the four types of corporate video production that we at Red Ripley do. There are others but we will save that for the next issue.
Knowing which type of video your company needs is critical especially when you’re just starting up. The right type of corporate video can help explain what you do, engage your audience, provide entertainment and ultimately boost your bottom line.
Tell a Story through Narrative Video
A narrative video tells a story. It may be your company’s history, the story behind a product, etc. With a good script and expert video editing, the corporate video narrative has the power to engage viewers. After all, who’s not fascinated with a good story?
But unlike a book story, a narrative video has to be short and sweet. Take for example the video that we did for IT Glue – Fully Managed.
By writing a good script, using state-of-the-art tools and equipment;
- Primarily, we were able to create a story that helped everyday people understand what IT Glue is all about
- Then how it can help its target audience solve their issues
- Finally, what they hope to be –
All of these are made possible in a span of two minutes and thirty-five seconds!
Personifying a Company, Corporate Profile
Some people ask us, “Why do we need a corporate profile when we already have a narrative video? Well, a narrative video explains what your COMPANY is all about.
- First, a corporate profile shows the kind of leader your company has and how your values align with that of your company.
- Secondly, in the eyes of your viewers, you are not just another businessman trying to sell him something.
- Above all, you become a credible person worthy of their trust and respect.
Take a look at the video we’ve done for Integral’s Dave Ramslie. We showed how his values (love for nature and the future generation) align with that of Integral, an eco-friendly company focused on making this world a greener and better place for the generations to come.
Highlight your Event through Video
Got a special event coming up? A competition? Great! Save that on video, but don’t let your personal assistant do it. Why?
“State-of the-art video equipment is one of the keys to good visuals.”
Event videos may be fast and inexpensive to create, but its capacity to entertain and engage the audience can make that video viral. If you shoot it with a smartphone camera and edited by an amateur, the opportunity to become viral might be wasted.
Because good visuals are one of the secrets of corporate viral videos. And excellent visuals start with good video tools, equipment and an excellent video production company in Vancouver.
The Red Truck Beer – Vancouver Truck Drop is one example. Importantly, we covered the 5,000-person event with two DSLR cameras and a RED Epic. The video was launched and acquired thousands of hits. Overall, media exposure was something like six hundred thousand people in Vancouver. A successful event by 6S Marketing!
The Future is now with Mixed Media Video
In this era where technology reigns supreme, mixed media company videos do not only grab viewer attention – they engage and educate them too. The popularity of these types of videos has become very popular since it presents not only one genre of video production. We specialize in the creation and development of these videos and we guarantee that it will open opportunities for your corporate video.
Give us a call or fire an email, so we can create a corporate video that you envision for your company!
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer.
We’ve been producing videos for over 18 years after winning film festivals nearly two-decades ago.
Colter is certified in the digital film with a specialization in cinematography. Additionally, he has a multimedia diploma and handles project management as a certified business coach.
His main focus is a collaborative and custom video production which guarantees lots of customer service and the final product that clients will be excited to share!
If you’re looking at working with a great producer for animated explainer video production, definitely give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.
Email us to discuss your production!