Sales videos in Vancouver are one good way to share a brand’s vision
Sales videos are a combination of outright manipulation combined with novel imagery.
Of course, who doesn’t want to be manipulated by something they like and love! Any great public figures or leaders of our time are always manipulating us for our own good (hopefully).
So use the following information with responsibility.
The big difference with sales videos is that the featured product or service makes use of related approaches that are matched with visuals, which complement the story and drive the viewer to action and sales.
Major setbacks of sales videos in Vancouver
Sales videos have a major problem: they lack adequate information that creates a roadblock when encouraging the viewer to take action.
Another major problem is the motivational tactics reminiscent of peer pressure.
But perhaps one of the biggest obvious problems is the presupposition that the product needs to be sold!
A good sales video in Vancouver should be able to:
- Get attention
- Identify the problem
- Provide the solution
- Present your credentials
- Show the benefits
- Give social proof
- Make your offer
- Inject scarcity
- Give a guarantee
- Call to action
- Give a warning
- Close with a reminder
In an ideal world, your product or service doesn’t need to be sold and just sells itself.
Tesla is a good example of a highly progressive and innovative company who doesn’t need sales and marketing. Any amount of cash that they would have put into advertising, they put it directly into the product which pushes them to a level of magnitude better than their competitors.
Approaches to creating a good sales video in Vancouver
One of our approaches when creating sales videos is a branded approach. We compliment the brand with lifestyle images, people having fun, people engaging in activities and an odd caucasian woman and child skipping through a wheat field (but seriously though).
All jokes aside, a lifestyle spot complements the brand’s vision by showing the viewers how the philosophy of the video would affect their lives in some way, hopefully creating excitement and goosebumps in them.
Red+Ripley is a trademark for sales video productions in Vancouver
Since the year 2000 after high school graduation, I have been producing sales videos in Vancouver. And I am still producing until now.
Our company has finished over 1,000 productions for Discovery Channel, Telus, Microsoft, Best Buy, Future Shop and many local universities and municipal governments in Vancouver. We worked for companies, large and small, in creating powerful videos that really move the viewers.
Some of our largest advertising campaigns have created commercial videos and coordinated an advertising push with a digital spending of between $10,000 and $100,000 in order to create viewership. These are the largest in terms of response rates.
We have created a tidal wave of new customers from simply removing the barriers to purchasing and providing all the information the viewers need to move forward.
To come up with a great video, you just need to build a bridge and break down the barriers so your customers can easily walk across to the other side to a purchase.
You have to be careful though because a flood of new customers in business can bankrupt a company. Massive sales video outreach is certainly cautioned because the volume of leads can cause some problems.
Creating sales videos in Vancouver the Red+Ripley way
My offer for you is to join us for a free Discovery Session where we’ll ask questions about your product and fully expand your plan and vision for your marketing strategy.
During our Discovery Sessions, we are able to ask a variety of questions which can uncover some of the important marketing objectives. From there, we’ll make a recommendation on how to effectively communicate with your target viewer.
This information is the foundation of any successful video production and we’ll work with you using phone calls, video calls or even in person in order to fully expand on all your great ideas and carefully prepare an optimized financial budget for your review and approval.
We’ve completed over a thousand productions and made every mistake in the book. Each issue or challenge has allowed us to create new systems and protocols that make us run the tightest operation we have ever done.
So when you work with us, you aren’t hiring an inexperienced producer but a proper corporate production team who is going to knock your outcomes out of the park.
You’ll be happy at the end of the day with the highly shareable final video that you are proud to present to thousands of potential customers and even put a strong budget behind a digital spend (which we can help guide).
So join us for a high-quality commercial or corporate video production today and let’s uncover your superpower to create a marketing masterpiece. We’ll get your entire production on paper before we move forward with shooting anything.
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a producer for sales videos in Vancouver. He’s been producing videos for over 18 years after winning film festivals nearly two decades ago.
Colter is certified in digital film with a specialization in cinematography. He has a multimedia diploma and handles project management as a certified business coach.
His main focus is on collaborative and custom video production that guarantees excellent customer service and a final product that clients are excited to share!
If you’re looking at working with a great producer for your sale video Vancouver project, definitely give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.
Email us to discuss your production!