Video Marketing and Promotion Videos still Thriving
The traditional approach to using broadcast marketing videos and video promotion , is over! (Actually, broadcast is kind a like film, it will never really go away, sadly….)
Red+Ripley Video Production from Red+Ripley on Vimeo.
Although the internet has been around for a few decades, advertising agencies and marketing videos agencies have been slow to take advantage of this medium.
When I’m speaking of marketing video, this is mostly the publishing and distribution portion of the production process.
Of course, no amount of promotion will take the place of a powerful story, attractive visuals and decent production value. So, don’t listen to those internet marketers who tell you to pop open your cell phone camera and produce a low-budget video.
Trends in Marketing and Promotion Video
There are a lot of trends in marketing videos that come and go. Here are some of it:
hand drawn whiteboard animations come and go
simple cell phone capture come and go
we’ve also seen a shortening in the lengths of videos.
There have been a lot of trends but digital video marketing and promotion videos have continued to grow.
The main benefit of broadcast is the broad and general reach. This is great for large International Brands, having a massive following and can handle the advertising costs, associated with multi-million-dollar advertising pushes. With proper ad agencies monitoring results.
Social Media Developing Advertising Platforms
It’s been strange to see YouTube ads, Facebook ads, Instagram ads, Twitter ads and all other social media sites develop their own advertising platforms. We’ve been part of large advertising pushes on YouTube where $100,000, or more is put behind a video.
One of the main considerations before sending one of these big promotional pushes at a video, is the quality and conversion of that video.
Tera Brew Craft Beer Dispenser from Red+Ripley on Vimeo.
It’s important to create that powerful story and the narrative which properly represent your brand. It’s also more and more important to have a video that converts views into sales.
This complex interaction involves selecting a properly targeted viewer and purchasing an impression with that person. If the targeting is done well, viewer is interested in the content, the action is clear. Then there’s a chance of that viewer taking a Next Step.
The conversion is simply impressions over sales. This is one of the main numbers video promotion marketers are concerned with.
Targeting the Right Viewers
The benefit of transitioning away from broadcast media and towards digital video marketing is mostly in the targeting of the viewer. There’s an incredible amount of controversy regarding personal data and whether advertising companies should be able to target so specifically.
But we’re not looking at personal data. Instead, we’re looking at an aggregate of how many people your marketing videos can be promoted too.
So, when we’re creating a proper video campaign and considering digital publishing and distribution, we’re essentially video marketing.
The social video platforms, Google AdSense and other publishing platforms will immediately give you feedback on your conversion. It will quickly become crystal clear whether you’re advertising dollars are going to good use.
Strategy to Create a Powerful Videos
One of the main benefits of working with the video production company Vancouver agency like ours, is the level of experience in publishing campaigns. I’ve often been surprised at viewers reaction when we publish their campaign and start to get those results back.
BoConcept Vancouver from Red+Ripley on Vimeo.
Make sure to create a powerful video promotion, the motion graphics, story and emotional engagement of the narrative is really going to be the distinguishing factor.
Once you’ve created that amazing video, do a test and put a bit of a push behind it. The analytics on those platforms give you a quick gauge of whether or not you should scale up the funding.
I’ve often enjoyed shows like pitchman. Where Billy Mays and his team members work together. Building a high converting spot, secure and advertising push over broadcast and wait to see the conversions come in.
One service we provide for client is cut downs where we take the original video and reduce the length to re-edit and test what works.
I’m encouraging the shortening of video promotion when used it for advertising purposes. I’ve seen video editor Vancouver and other agencies using 15 second videos, 30 second videos, 60 second videos and even 90 second videos. and it work really well.
About the Author
Colter Ripley is the executive producer for Red Ripley and has been producing for over 18 years. After winning film festivals after he graduated high school in the year 2000.
He’s certified in digital film, specializing in cinematography. He has a multimedia diploma, certified in project management, lastly he is a certified business coach.
Colter’s main focus about collaborative and custom video production. He is guarantying lots of customer service and the final product that clients will be excited to share!
Email us today if you are interested in working with us!