The Need for a Video
To resolve identity diffusion and stand out as the best. Even though Crossfit Vancouver was the first Crossfit in Canada and is a pioneering in advancing the craft, their communications strategy was outdated and failed to reflect their excellence; the public either had never heard of Crossfit or they thought that all Crossfits are the same.
“Help you reach your FITNESS GOALS.”
Solution
An adrenaline rush in a business introduction film. You get the experience of Crossfit Vancouver in the video. Raw, real, and intense because that’s what Crossfit is.
The Client
CrossFit is a truly elegant solution to one of the world’s most vexing problems: they have the ability to combat chronic disease through simple exercise and nutrition, which are really work.
FYI
After the video production we’ve easily tripled inquiries and doubled signups… we’ve had to set up new systems to handle it.” – Craig Patterson, Owner
About Red Ripley
We are a video production team. We partner with top companies and brands. We craft powerful stories that move and influence viewers. We use promotion to bring it to their target audience. We have fun doing it.
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