Film production in Vancouver is mostly about a story
Companies that focus on television, video and film production in Vancouver like ours are mostly about a story. It’s about finding a great story song from a powerful vision and defining some target viewers who might want to be influenced by the spot.
The need for television production companies and video production isn’t going to go away anytime soon, although mainstream social media says otherwise. This is because a lot of viewers still rely on TV shows that’s why as a top-notch film production company in Vancouver, it is here where we want to enrich the vibrant commercials that we create. And we will be more than happy to help you craft your television and video production through the right delivery format, a method that hasn’t literally been the biggest consideration of most clients.
Targeting the right audience
Hitting the right audience will help you know if your television and video production is successful. And this is done by determining some outcomes, which could include broadcast production, television production, and even something as simple as social media delivery.
Let’s face it, large advertising budgets and a big social push can really do a lot for a brand which may have an appeal to a massive audience. Ideal target groups are large municipalities like Vancouver, Greater Vancouver, Surrey, Richmond, New West, North Vancouver or any of the other local municipalities. Working with your cable provider in selecting proper television production and video production companies can be powerful and still create a large response.
How to interest viewers
Some viewers may have a short attention span and making them watch your production can be challenging. The viewers’ response rate could vary to as low as 1% or even .01%, which is hardly something until the tens of thousands or millions of viewers are to be taken into consideration. That means a million views would bring a response rate in the thousands. The secret here is to create engaging and powerful productions that capture a viewer’s interest, just like what the television and video production series “Pitchmen” with the late Billy Mays did. I enjoyed watching the series as it aired some of the best works of TV advertising professionals.
Another way to interest viewers is to find great audio material and clearly define demography that could be influenced on the spot. Of course, this will depend a lot on your call for action and the nature of your product or service, such as brands that make use of television production companies and advertising in order to broaden their market or creating simple exposure that could translate to a slightly different purchase the next time around.
Equipment used in television and film production Vancouver
The tools and equipment that television and film production companies use do matter a lot as these could either “make or break” the outcome of the whole project.
An example is when covering a hockey game, the cameras used are massive and a lumbering operator will have difficulty moving it around because of its size. Spectacular long zoom and a smooth focus are very crucial in keeping an eye on the players. But using a high-end Red digital camera can make this easier and even more vivid. And this is what we mostly use in all of our film and video production projects to get great shots — a Red digital cinema camera.
The camera costs around $10,000 just for the base model and up to $100,000 for the proper setup. It’s a bit expensive but this is the ideal camera for television production, broadcast, commercials, and any other uses. We shoot all our corporate videos using Red digital cinema with lighting packages made for commercial video production.
With the Red digital cinema, our clients are happy about the picture quality and its ability to digitally zoom and re-frame shots, which allows us to have a lot of flexibility in post-production.
In looking for the best film production company in Vancouver, go for the one who uses the most advanced tools and equipment, has a good reputation, quality samples and dozens of satisfied clients. We honestly fit into that criteria so if you’re thinking about working with a television and film production company, please give us a call. We will help you with your outcomes and create a work back plan to hit all those goals.
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer.
We’ve been producing videos for over 18 years after winning film festivals nearly two decades ago.
Colter is certified in digital film with a specialization in cinematography. In addition, he has a multimedia diploma and handles project management and is a certified business coach.
His main focus is on collaborative and custom video production which guarantees lots of customer service and a final product that clients are excited to share!
If you’re looking at working with a great producer for animated explainer video production, definitely give us a call or fire us an email. We’ve been doing this for so many years so it’s pretty easy to quickly help.
Email us to discuss your production!