Corporate videos and commercials for brands are beginning to look more and more like theatrical movies!
The visual style, on-screen talent, color correction and even the cameras used are identical!
For instance, our company works with the same talent agencies as big-budget movie productions when we are creating commercials.
We also use the same Red Digital Cinema cameras that are used in many large cinema productions.
A lot of filmmaking companies Vancouver and marketers are really inspired by the movie-like feel of professional images. Maybe it’s just the old school nerds who are into the grainy corporate films that look like they were shot using a news broadcast camera.
Everyone else is excited about theatrical and cinematic images that look like they came from real movie screens that were brought within the marketers’ reach.
Active filmmaking companies in Vancouver
There’s a thriving video production community and a few filmmaking companies Vancouver that service brands and marketers but the majority of film industry production is service-oriented that acquires its business through international contracts looking to Vancouver for production services.
There are a massive amount of live action film production companies in Vancouver who do filmmaking, distribution and production. Many of them specialize in producing in-house films or developing works for larger companies like Disney, 21st Century Fox, Village Roadshow, Dreamworks Animation, and many more!
These major filmmaking companies Vancouver often distribute films from independent production companies so if you are looking to engage with the film industry in Vancouver, you might get some reference from these active production companies that are also known as big film studios, or from broadcast syndication companies.
Down in the San Fernando Valley are big companies like Walt Disney Pictures, Warner Brothers, Universal Pictures, Paramount Pictures and Columbia Pictures.
All of these separate filmmaking companies Vancouver are considered major film studios. They influence a lot of the style and look of big box office films and these producers control the majority share of the market.
These Big Five major film studios have been around since Hollywood’s golden age where they refined their distribution network. They became more and more powerful and began controlling the distribution of theatrical films.
So if you want to get a theatrical or cinema release in theaters, you have to go through these guys!
If you’re unable to get picked up by these Major Distribution Networks, they have their subsidiaries such as Disney’s Fox Searchlight Pictures or Sony’s Screen Gems, DreamWorks SKG, Lionsgate and many other independent studios with a large market share.
But we’ve seen a slow and steady decrease in the volume of per capita theater attendance. Simply stated, less people are now attending theaters. Do you believe this trend will continue? Put a comment in below.
Marketing and distribution platforms
The beauty of how marketing is changing is in the access to distribution platforms that any marketer or brand can take advantage of.
These are just a few of the many digital platforms that marketers can use:
- Other online websites
The driving of traffic to your online source has tons of options such as advertisements, ads, email marketing, targeted social marketing, joint ventures and a variety of other ways to drive traffic to your content.
All these sources are paid unless you have an established viewership.
Production companies specializing in commercials abound in Vancouver
When it comes to full service production companies and directorial agencies specializing in commercials branded content and other forms of video advertising, there are many options.
Some filmmaking companies Vancouver handle equipment rentals and production services such as cinematography and all the creative work.
There are also a lot of commercial producers who represent a variety of directors and assign an appropriate creative depending on the production.
When it comes to the amazing secrets of film production and television production in Canada, there were a lot of film industry professionals who may have realized how lucrative the commercial industry can be.
A lot of large productions come up to Canada, especially Vancouver, to encourage local talent and build a lot of skills which translate directly to short form work.
Majority of directors and producers are selected based on their work and making cash and monetizing their short-form directed works is just one of the parts of running a great business.
How filmmaking companies in Vancouver like Red+Ripley work
Our company mostly works with brands who are local to Vancouver in terms of their office. We’ve worked with international marketing firms and national and international advertising campaigns, except that we only handle short-form commercial production.
On a low-level, you might call what we do videography.
On an intermediate level, we’re making corporate videos on companies.
Next level-up, you might call it commercial production while making large advertising campaigns are called agency commercial production.
Proper big-budget commercials are done by larger commercial agencies.
Our company focuses on commercial production for local brands and we stick to short-form media because we believe that commercials and shorter works like corporate films are the future of production.
So when starting a company, you should include selecting a name, registering your brand, handling taxes in your bank account, and getting that website setup. But a lot of producers and filmmaking companies Vancouver end up focusing just on production as opposed to getting into all the nuances of setting up a business.
The idea that you can just go out, create a great idea and start producing and shooting it is terrifying to me because there are few initiatives that support filmmakers in the proper distribution of their film.
When we work with marketers, finding a clear distribution strategy is an easy part of any production. Brands often have dedicated budgets to their media campaigns, much more if customers are ready to soak up a great piece of content.
Talk to us today about doing a discovery session to get started on your filmmaking production!
About the Author
Colter Ripley is the Executive Producer for Red+Ripley, a filmmaking company in Vancouver. He is also a Video Producer.
We’ve been producing videos for over 18 years after winning film festivals nearly two decades ago.
Colter is certified in digital film with a specialization in cinematography. He has a multimedia diploma and handles project management as a certified business coach. His main focus is on collaborative and custom video production which guarantees excellent customer service and a final product that clients are excited to share!
If you’re looking for a filmmaking company in Vancouver for your next project, give us a call or fire us an email. We’ve been doing this for so many years so it’s pretty easy to quickly help.
Email us to discuss your production!