Luxury brands are the kind of brands that does not really need much of an introduction and people typically know about them. They are known for quality and are known for being a brand that can invoke interest. But these brands aren’t completely blind to the fact that social media, video and various types of marketing platforms can be used to their advantage. Unlike before, they are now looking more into creating curated content for social media and video. Here we can look at what these luxury brands are doing in terms of video marketing and if we can pick up a bit of knowledge from their implemented marketing plans.
Louis Vuitton – Perfumes: Signature Leather Scent
In this video, Louis Vuitton explains the process behind their Signature Leather Scent. They made a video showing the process and how they are able to achieve the incorporation of Leather Scent to their perfumes. It is simple and yet exudes class in its simplicity.
Hermès – La Maison des Carrés
In this 2014 video, an interactive world of lamaisondescarres.com is shown and it is a dedicated virtual home for its iconic women’s silk scarf collections. The video comprises of an artsy motion graphic presentation that is both engaging and fun to watch.
Gucci – House Style: Five Centuries of Fashion at Chatsworth
Curated by American Vogue’s International Editor-at-Large, Hamish Bowles, the residence of the Duke and Duchess of Devonshire opens the doors to “House Style” —an exhibition exploring five centuries of fashion and adornment worn by the aristocratic residents of Chatsworth. Gucci is able to truly make a haunting video showing the beauty of the Derbyshire Estate and exhibition.
Chanel – N°5 L’EAU: the film
Lily-Rose Depp is featured in this astounding video that is made up of various shots of her that can be only defined as both enchanting and poignant. It is made in a way that only the fashion industry may really get. But Lily-Rose involvement gave the brand, which is already quite well-known, a lot more buzz.
Cartier – L’Odyssée de Cartier
Cartier garnered over 19.4 Million Views with this video. It is quite a commercial with so many epic elements added in it. It would be impossible to not be amazed by this commercial. It showcases a world similar to that of The Lord of the Rings and the main character is not a human, but actually a leopard.
Hopefully, by watching these videos, we can get an idea about what it is that these brands are able to capture to make it worthwhile for their viewers to stay and watch their curated videos.
About Red Ripley
We are a video production team. We partner with top companies and brands. We craft powerful stories that move and influence viewers. We use promotion to bring it to their target audience. We have fun doing it.
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