Video production editing is a mash-up of technicality and creativeness
Video production editing and post-production professionals are one of the hardest roles to fill. I’ve been surprised at how many editors don’t know simple visual effects and how many editors can’t cut a story.
One of the biggest ways of overcoming this simple hurdle is finding people who have experience and technical training.
From there, work directly in a collaborative atmosphere. I often work with our video editing people in the office so I can review the works immediately and provide lots of feedback.
A great editor is a master of technical skills
Find a great editor with mastery over the technical skills so you can get past the use of the program in order to be fully creative. Like an artist, one must master the brushes on the canvas first.
Once the technical skills are out of the way, you can work directly with the editor in a one-on-one collaborative atmosphere. The mark of a great editor is someone who provides lots of enthusiasm and the ability to collaborate, going back and forth with feedback, comments and revisions. This is one proof that he/she has mastered the art of video editing in Vancouver.
So to summarize, here are the most crucial points when looking for a great editor.
- Mastery of the technical skills
- Previous editing experience and samples related to your niche
- Willing to collaborate
- With curiosity and excitement, maybe even passionate about your project
- Has a timeline that fits to your deliverables
- Has a budget that fits to your financial expectations
It’s fun to work with excellent editors
If it isn’t easy and fun to finalize the three-d’s of working with the contractor, that’s a warning sign. I’ve coined the term Three-D’s of working with a contractor but feel free to steal it!
I’m constantly surprised at how often I have made this mistake in the past. These three simple items are sometimes uncomfortable to approach but you need to have uncomfortable conversations!
Let your video editing project managed by the pros at Red+Ripley
I’ve been producing in Vancouver for nearly 20 years and have worked on over 1,000 productions for clients such as Telus, Best Buy, Microsoft, Discovery Channel and many more.
Generally, we handle video editing in Vancouver which is another way of describing producing a video project. Simply managing the project from start to finish can be highly complicated.
When you work with a lower budget producer, they are often called a videographer and sometimes a cinematographer or filmmaker who handles all parts of the workflow. Actually, a lot of them really enjoy handling all roles.
There are so many projects in town and the best people get snatched up quickly. That’s why I always focus on training and working with certain clients to fully understand their vision, outcomes for the project and how we could measure success with their viewer.
Elements of a smooth video production editing project
When working with a post-production or editorial supervisor who is handling video post-production editing in Vancouver, here are some crucial initial items.
- The vision of your project is an exciting and big idea like a North Star that you and the team are moving towards so enroll the team in your powerful idea!
- The outcomes of the whole project are simple success measurables which allow you to determine the success of a project by metrics that won’t lie once everything is done.
- The target viewer is a specific person or Avatar with which you clearly define and align all the production elements in order to inspire this person.
Once you work on these elements, you can begin the project with a lot of security and confidence, eventually mastering the video editing skills.
Being able to sit down with your post editing professional and fully expand the vision of the project and get excited about the next steps is certainly crucial. It’s second only to the production deliverables.
Here’s an example of a simplified production workflow.
STAGE 1 : Research
- We do a research of your brand, trends and viewers.
STAGE 2 : Development
- We develop the concept, script and boards.
STAGE 3 : Pre-production
- We break down the script, book and schedule your production.
STAGE 4 : Acquiring assets
- We perform live shooting, illustration or visual effects.
STAGE 5 : Post-production
- We process post-production such as editing, coloring and sound.
STAGE 6 : Promotion
- We integrate your video in your website and powerfully promote it to the right people.
You can see that editing and post-production is often only one of six total stages in doing a project. So you have to have the raw footage in order to work with a professional editor.
If you’re thinking about doing video production editing in Vancouver, give us a call. We can start with a simple Discovery session and discussion on your project to see if it’s a fit. That’s always a great opportunity to have some fun and see if we can come up with an exciting idea.
Sometimes companies only handle video production, others only handle post production. We are an integrated company and handle all parts of editorial and post-production as well as the development and concept work to complete a project.
The one thing we don’t currently handle is advertising and promotion of your project. Although we do recommend how to use publishing services and create YouTube ads, we don’t currently manage these services but certainly create great works in order to support them.
Because we are a boutique small creative firm, we often work with just a few new clients per month. So I hope you are one of them!
Please contact us about your project today!
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer. He’s been producing videos for over 18 years after winning film festivals nearly two decades ago.
Colter is certified in digital film with a specialization in cinematography. He has a multimedia diploma and handles project management as a certified business coach.
His main focus is on collaborative and custom video production that guarantees excellent customer service and a final product that clients are excited to share!
If you’re looking for an expert in video production editing in Vancouver, definitely give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.
Email us to discuss your production!