How Video Shooting in Vancouver is Done by the Pros

Keeping abreast with video shooting techniques from the pros in Vancouver

Video shooting is the primary reason why a production finishes beautifully or looks like it was shot on an iPhone.

Whether you call it videography, cinematography or just camera operating, you are working with a camera to capture images and acquire footage for the editorial process.

Capturing high-quality footage is what I went to film school to do. The video shooting portion of cinematography intrigued me for nearly a decade after winning some film festivals in high school. I was sure there were secret tricks behind this that only the pros knew. But now I know there are a set of technical skills that can be learned and translated to any camera or piece of equipment.


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When we do video shooting productions, we’re carefully analyzing the Vision, Outcomes and Target Viewer of the production so we can really align all elements towards these key objectives.

For many years, I’ve called myself a Vancouver video producer. But a creative director or executive producer all play separate roles though they have similar functions in the film industry.

When it comes to commercial production, this means I manage the financials of a production and organize the creative with a great team.

I’ve been doing this for over 20 years for companies such as Discovery Channel, Best Buy, Microsoft, Red Bull, Future Shop and many more. We’ve completed over 1,000 productions and finished over 150 videos annually.

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The pros vs the amateurs

I highly recommend working with someone as experienced as you can afford if you want your videos to come out great!

When it comes to the amateur, there are many options. But when it comes to the seasoned pro, there are a few. The pro always has specific action steps and simplifies the project.

We consider ourselves a pro when it comes to video shooting in Vancouver. We only handle a certain amount of production because we want to capture less volume and higher quality of work. We always take extra steps to make sure our clients are satisfied, proud and excited to share the final product.

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The difference between cinematography and videography

Cinematography is generally the art of composing visuals while videography refers more to the shooting and acquisition component.

Although video shooting mostly only refers to the acquisition of footage, I’m seeing people use the word videographer more often and cinematographer a lot less. 

The cinematographer is the seasoned pro in film sets, seated in a special folding chair right next to the director. This person explores the concept of the production and compliments the treatment and narrative with beautiful visuals that are properly lit and composed, which accentuate the whole story.


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The videographer will just handle the operation of the camera and hand the rest off to an editor. Some use the word “operator” which refers to someone just handling the camera and normally part of a larger team workflow.

So if you want your event covered, want some interviews produced, or need a proper professional commercial to be exposed to 100,000 viewers, you need a pro like Red+Ripley.

Workflow of video shooting in Vancouver

Banking on our years of experience in the field, we now have a very specific and carefully designed workflow that is organized by a checklist of outcomes for every stage of shooting a video.


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Whether you’re working on a massive project in Vancouver or just something simple and small, the workflow is often similar.

  • Every shoot starts with a research phase which we call a Discovery Session where we ask a series of questions to unpack the client’s Vision, Target Viewer and Outcomes.
  • Development is taking that Vision along with any loose ideas and we organize them into a set of paperworks we call a Production Book, which can range from a page or two in an email summary all the way up to 60 or 80 pages, to be reviewed and approved by the client. This is the concept development phase.
  • After research and development, we move into the pre-production phase where the rubber meets the road. This is the booking, scheduling and organizing of your shoot. This is where people are booked, talent is casted and locations are scouted. Everything needs to be organized, scheduled and ready to go at a moment’s notice.
  • Production is where the shooting mostly occurs, either with a simple one or a two-person team all the way up to a 50-person team.

In our company, we mostly work with small teams under 5 because we can get great talent, great operators and do the video shooting ourselves.

  • After the shooting, the footage is loaded onto a hard drive and handed over to the editorial department. This small team often just includes one editor who will carefully sort through all of the footage and do multiple passes to really become familiar with what was captured. The editorial team slowly whittles down all of the best takes into one organized timeline.


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Editing is all about crafting a beautiful story that moves and influences the viewer. The shooting component of a production is only just one small part. A beautifully shot video is like a painting hanging on a wall that’s nothing without your viewers.

Contact us if you need an operator or someone to do videography for your event or do some production shooting in Vancouver.

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About the Author

Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer. He’s been producing videos for over 18 years after winning film festivals nearly two decades ago.

Colter is certified in digital film with a specialization in cinematography. He has a multimedia diploma and handles project management as a certified business coach.

His main focus is on collaborative and custom video production that guarantees excellent customer service and a final product that clients are excited to share!

If you need a video shooting expert in Vancouver, definitely give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.

Email us to discuss your production!

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