The Need for a Video
To inspire aspiring entrepreneurs to follow their dreams. The video showcases Kelly and Lee’s patience, hard work and how they put their love in all their baked goodies. Each bread, pastries, and cakes were lovingly baked under the watchful eyes of the husband and wife team.
This short video coverage was an attempt to show all the positive attributes of an entrepreneur like creativity, inventiveness, critical thinking and management. This compelling story was crafted based on the narrative of Kelly and Lee Hodgins which their clients and target audience can appreciate and be proud of.
“key to becoming a successful entrepreneur”
The video production was made with the hope of making known that business and compassion can go together – that it is possible to run a successful business without being trapped in a capitalistic endeavor. It shatters the myth that business owners are heartless individuals that only focus, was to raked in profit.
COBS Bread is part of Bakers Delight, established in 1980 an Australian bakery franchise. Over 700 bakeries now fill thousands of happy stomachs worldwide.
Since 2003, COBS has donated over $250 million in freshly-baked bread and treats to charitable organizations across Canada and the US.
About Red Ripley
We are a video production team. We partner with top companies and brands. We craft powerful stories that move and influence viewers. We use promotion to bring it to their target audience. We have fun doing it.
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