Maëlle Ricker CBC TrueSport Video Production by Red+Ripley Team in 5k!

The Need for a Video

To get people involved in a good cause. Maelle had just one the Olympic gold in Snowboard cross at the 2010 Olympics in Vancouver. She was celebrated and became famous overnight. She was eager to give back.

“Good sport can make a great difference in communities across Canada.”


A TV commercial for CBC. We produced this commercial video production for TrueSport and CBC to urge people to help with a give back challenge. This video was recorded both in French and English. It was developed for broadcast television use and acquired Canada-Wide airtime.

The Client

True Sport is a series of programs and initiatives designed to give people, communities and organizations the means by which to leverage the many benefits of good sport from a platform of shared values and principles.


These videos take over for Hal Johnson and Joanne McLeod of BodyBreak. TrueSport now uses Olympic athletes to promote “Staying fit and having fun!”

True Sport members will be showing their community spirit on Sports Day in Canada by taking part in any activity that gives back to their communities. Members can gather their teams to clean up a local park, volunteer in a community centre or even organize a community fair and donate the proceeds to a local charity or cause.

About Red Ripley

We are a video production team. We partner with top companies and brands. We craft powerful stories that move and influence viewers. We use promotion to bring it to their target audience. We have fun doing it.

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