Media production companies abound in Vancouver
Let’s take a look at media production companies in Vancouver and some potential opportunities for creating a great piece!
There are so many amazing producers in Vancouver. The film industry draws a lot of producers to this area. Maybe other cities have a lot more opportunity as demand for media is rising quickly.
In Vancouver, we certainly have our competition!
A lot of consumers and marketers can get lost in the variety of styles and potential producers in this market. I see a lot of referral marketing and marketers quickly taking recommendations as a shortcut to building trust.
So what are you going to do if you need an amazing project and you have a boss and all the leadership waiting for you to generate an amazing media production?
How to spot the right and the best producer
Whenever we go about hiring and selecting great filmmakers to work with for long-term projects, we follow this process.
- Create a job posting
- Advertise on social media
- Drive a large viewership to the posting
- Reach out to hundreds of past contacts and ask for recommendations
- Check anyone’s availability who might potentially be a fit
- Spreadsheet all contacts, responses and anyone else who gets in touch
- Organize them up with a status indicator based on the quality of fit
- Wait for all the applications to come in
- Finish the review and shortlist your favorite
- Have a quick 15-minute chat with each person
- Select 5 or 10 people who you’re looking forward to working with
- Give them a small test which would normally take a day or two
- Select the top and best candidate
- Find as much work as possible to keep them busy with you!
This simple process looks something like a funnel. You have a massive reach and a bunch of research, there is a slow selecting and grading process as you whittle people down to potentials and into a small test.
This type of process might take a couple of weeks to fully complete but you will find a great producer who you connect with and can’t wait to collaborate on any project you can think of.
Elements in creating a great production
I get the feeling that the entire industry is going towards a solo-producer model as camera and technology is being brought to the hands of the consumer. The ability to make a great video is no longer about the technology but more about the production elements.
Video production companies are becoming a lot more like event production companies but any great production has some of the following elements.
- A vision, mission or great story
- Beautiful, unique or amazing talent
- People doing something
- Compelling or unique locations
We do high-quality commercial productions and often we are casting and sourcing great talent and getting them to do cool things in interesting locations.
This type of branded content supports the vision and mission of a company.
I have been asked a few times to go internal when it comes to working in a company and producing projects. There’s always the opportunity to work full time and just produce projects nonstop.
I love it when clients enroll me in their amazing vision. It’s really cool to hear a company owner, director or CEO as he/she describes an exciting idea or result. Taking this to the next level and turning it into video languages is a fun challenge.
All of our productions are described in detail on paper in our production book document which allows the client to review our progress and development. This is an important part of the process where we create a visual mosaic on paper for the stakeholders and team members.
This is the type of industry that a producer can get lost in. If you go too deep, you will start to believe your methods are accurate.
The changing landscape of video production
The video production landscape is always changing and the philosophy of production is shifting but creating effects, graphics and great visuals has always been an advanced practice, which takes a lot of training with outcomes centered around a compelling vision.
Nobody is looking to be sold. Rather, education and information marketing is the way to engage your viewer and connect on a topic. Selling is becoming less and less relevant as consumers become more aware of their needs while advertising is more specific.
I worked really hard to sell clients on our benefits, whether it’s our guarantee, amazing cinematography, 4K final renders or one-on-one collaboration. People loved our production and corporate projects such as brand videos, sizzle reels, training videos, videos for the web and a variety of visual effects, and working with talents or voice overs.
Approaches to video production
There are so many different approaches to video production and creating something extraordinary which a client is excited to share. It takes a personable approach where you work directly one-on-one as a project manager or ‘filmmaker’, which is a multi-discipline approach.
There needs to be a dedicated account manager and full transparency on the production. Everything needs to be on paper and the plan needs to be reviewed and approved so everything hits the timeline, outcomes and budget.
Create your video content with a specific purpose and gauge your viewer to drive them into your digital marketing funnel. Use a data-driven strategy to measure those outcomes and accomplish the goals. Video is a great opportunity to differentiate you from the competition.
I hope to hear from you. Please contact us today and let’s do a discovery session dive deep on a high-quality plan to get great results!
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer. He’s been producing videos for over 18 years after winning film festivals nearly two decades ago.
Colter is certified in digital film with a specialization in cinematography. He has a multimedia diploma and handles project management as a certified business coach.
His main focus is on collaborative and custom video production that guarantees excellent customer service and a final product that clients are excited to share!
If you’re looking for a media production company to handle your project in Vancouver, definitely give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.
Email us to discuss your production!