Videos Engaging Potential Customers
Video can be such a big help if you are looking for new ways to engage your customers or potential future clients. It can give a boost not only invisibility but also in reaching out to people. In social media, most people have been known to respond well if a video goes along with a post.
Over the years, other social media sites have added video into their platforms and widened a brand or company’s playground for marketing. Instagram gained so much more potential because of videos. Moreover, it will surprise you by how many people you can reach by just posting a video on Instagram alone.
With this in mind, there are now more ways to use video marketing production into your marketing plans.
Steer your Audience
It can be something educational or humorous but all in all your video content still needs to fit what you need right now. Here are a few ideas that you can use for making a good video to boost engagement;
There are various ways to use storytelling in your site. Platforms called Stories are neat ways for users to assemble their video content into a single curated form that tells a story. There are now a lot of sites that have a storytelling effect. However, the first one to have made this huge is Snapchat. Other sites that make good use of this now are Instagram and Facebook.
- Homepage Video
You’d be surprised how videos can give your homepage a better chance of being explored. Videos embedded into homepages can better communicate information about the business or the services that you do through dialogue or visuals. This kind of video can be extremely useful for businesses that cannot easily communicate their products or services in writing. Moreover, by adding a video, you can better explain why you matter and what you can offer to people.
Engage and Educate, Demo Video
4 in 5 consumers say a video showing how a product or service works is important. The DVI Group presents the importance of videos involving customers who are using their products or services. These important features will allow the company to explain how it works, simplifying the process. (THE DVI GROUP (@THEDVIGROUP) May 26, 2017)
- Demo Video
When you show enthusiasm for your product or service it will show. Talking about it will let people have a good grasp of the value immediately. That’s where you can take advantage of and use the power of demo videos.
You can highlight your product’s or service’s best features while creating entertaining and engaging content for your audience. As a result, the good news is that most people want to share good content with their friends and everyone they know.
Show off Personality, Live Video
You can easily see examples of Instagram Stories or Snapchat Stories online, then search then start experimenting. One way to go through it is by creating a video in real-time.
- Live Video
Live Video is a completely new form of content that allows a business to interact with its customers. A live video can take customers on events, show off personality, and share the most exciting moments in real-time.
With this, you can easily see examples of Instagram Stories or Snapchat Stories online, then search and start experimenting. You can even host events that you can shoot live and allow people who aren’t there to get interested in.
Viewers Capture using Videos in Emails
Videos should be relatively short and no more than two minutes long, or else the viewer may get bored. For example, you need to include all the necessary details in what you are promoting early in the email when viewers are paying the most attention.
- Video in Emails
Research shows that click-through rates can be increased when a video is used in marketing emails. However, it is also important to apply some best practices to keep a consistent number.
Now that videos are becoming more and more useful to every marketer’s marketing needs, it is important that your ideas are fresh as well. Use these five ideas in creating your new video content and remember to model them according to what your business needs right now.
Furthermore, live videos could be great for introducing new products and so are video in emails. While demo videos can be used to retain your loyal customers.
Do you want to know more about how video can keep engaging your viewers? Set up a discovery session with us.
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer. We’ve been producing videos for over 18 years after winning film festivals nearly two-decades ago.
Colter is certified in the digital film with a specialization in cinematography. He has a multimedia diploma and handles project management as a certified business coach.
His main focus is a collaborative and custom video production which guarantees lots of customer service and the final product clients are excited to share!
If you’re looking at working with a great producer for animated explainer video production, definitely give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.
Email us to discuss your production!