MBG – Funnel and Tools Animation Video Production by Red+Ripley Team in 5k!

The Need for a Video

To share a comprehensive solution to prevent business owners from failing in a likely industry.

“Everyone needs a coach”

The Funnel is a mechanism the MadLab Business Group uses to track the Crossfit Business “best practices”

The Solution

An entertaining animated video production with kinetic type to allow viewers to receive a lot of info in an illustrated way.

The concept is a natural, organic description of The Funnel, using business owner Craig Patterson’s dialogue as the narration. The illustrations and animation emphasize the information to increase viewer retention.

The Client

Madlab have spent the past 13 years of our lives on a 14-hour a day mission to build the best gym in the world. It has been have audited over 1,000 gyms, using the funnel as their basis for analysis.

Madlab have been implementing the concepts that the team have unearthed that work and have found better ways at better prescribing how to implement change.

In fact to date they have invested over $1,000,000 building tools for owners to understand and properly implement the 8 laws.


Craig Patterson also provides business consulting in industries unrelated to fitness.

About Red Ripley

We are a video production team. We partner with top companies and brands. We craft powerful stories that move and influence viewers. We use promotion to bring it to their target audience. We have fun doing it.

Want to see what we recommend?

  • https://redripley.com/contact/

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