Motion graphics and animation continue to be in demand in Vancouver
Motion graphics Vancouver is still a come-on among viewers.
Studies are clear and science has weighed in — animation and graphic videos are here to stay. They grab attention with higher conversion rates and deliver complex subjects in less time and with more precision.
In the age of Pixar and Disney, the horde of Millennials growing up fancying over any moving picture or hand-drawn animation has caused a continued demand for this style.
The ease of control over the narrative script is one of the main reasons why all of the graphical arts of moving images continue to amaze many people — young and old alike. This is the reason why motion graphics Vancouver will always be around.
So if you’re a talented brand owner with a background in marketing, crafting a powerful sales pitch is definitely in your DNA. And many owners of companies that specialize in motion graphics and animation have a great sense of purpose and intuitively know what their viewers desire. I love owners like this because it reduces complexity though it is not required.
How video graphics and animation are made
A common commercial animation workflow is to ask a variety of questions about the brand and product. But the most crucial element is the vision, which is a high-level strategy and an exciting idea that often drives an entire company.
The same vision can be used to align any marketing and communications, including graphic videos.
After a strong vision has been established and some clear success outcomes have been determined, we are now ready to start crafting a powerful concept and script.
When it comes to commercial workflow, here’s a quick step-by-step.
- Start with an inquiry
- Call for a meeting where you ask a series of questions and carefully research the company’s brand, their vision, and objectives.
- Build out their entire production on paper including visuals, storyboards, scripting, and any assets or images.
- Be ready to make recommendations on style and genre.
- Create a production book document where you record every single element of the production to be reviewed by any team member or contractors involved.
What makes a powerful motion graphics script
Some of my favorite questions to ask when crafting a motion graphics Vancouver script is to start it with a problem. After all, it is from exploring pain and challenges with which we can discover the designed solution.
Exploring product benefits and features often come next with a summary. From there, we move into the guarantee, credibility, and call for action. This is commonly referred to as the sales process.
The sales process of motion graphics Vancouver is explored in any good motion graphics video production. And when done well, it’s barely noticed when worked into an emotional narrative storytelling flow.
The sales process in motion graphics commercials is to remove the barriers between the viewer and the action.
With this foundation of a strong script and narrative story, we can begin sourcing and aligning some great visuals to make motion graphics Vancouver successful.
Styles and genres of motion graphics
Although there are hundreds of styles and genres for motion graphics video production, finding a great look and feel is more about alignment with the brand and any established style.
The style and look of a production mimic the brand’s energy and is an extension of established marketing.
Most clients expect to use motion graphics videos on YouTube, Vimeo, web, social, blog pages and even email so the genre and style of any motion graphics video must fit the brand’s energy.
One secret to finding a great style is by working with motion graphics producers who specialize in illustration and design. A creative motion graphics artist will have illustration experience and the ability to build a look and feel for a brand.
For over 10 years, our motion graphics Vancouver company has been producing animated videos for broadcast, web and social media. Our projects can start at $1,000 or $2,000 and range as large as $40,000 plus. And our secret in finding a great look and style is in our archive of hundreds of productions that we save and organize, ready for review and inspiration.
If you’re looking at getting animation or visual effects video done, let us know. We would love to build your idea and help you with your project!
About the author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer.
We’ve been producing videos for over 18 years after winning film festivals nearly two decades ago.
Colter is certified in digital film with a specialization in cinematography. In addition, he has a multimedia diploma and handles project management and is a certified business coach.
His main focus is on collaborative and custom video production which guarantees lots of customer service and a final product that clients are excited to share!
If you’re looking at working with a great producer for animated explainer video production, definitely give us a call or fire us an email. We’ve been doing this for so many years so it’s pretty easy to quickly help.
Email us to discuss your production!