Music Give Viewers Full Experience!

Music and Emotions

A specific emotion can be invoked through the power of music and it is actually hard to imagine a time wherein music is not present in film. But there was indeed a time when people enjoyed movies that do not have music in them like the comedies that starred Charlie Chaplin.


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However, there is still an obvious missing element with this movies and that was why live music was playing during the show. Moreover, the amazing part was that they mostly made it up and there was no written score.

Music undoubtedly plays a big role in providing viewers with a whole new experience when it comes to films. A simple scene can become much more meaningful when paired with a soulful music. 

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Scientific Proof that Music Does Affect our Brain!

There is scientific proof that music does affect our brain in a way that allows us to feel emotions that are both real and inexplicable.

A study By Stuart Fischoff, Ph.D. delve a little more into the psychological impact of music on audiences. Initially, the formula for musical accompaniment was psychologically quite simple:

  • When the screen presented the villain, the pianist played a diminished minor chord progression. This is to convey an eerie feeling.
  • When the screen presented a hero, the pianist played an uplifting anthem.
  • In a fast-paced scene, such as a chase, the pianist accompanied this with a fast-paced tempo piece, giving the audience a running sensation.
  • The pianist played tunes off the top of his head (like organists at sports events), ranging from classics to moderns, so long as they were consistent with what was on the screen.
  • Later, full orchestras in large film emporiums began to replace the sole pianist and exact musical scores began to replace the improvisational style of the pianist. (Interestingly, a few years ago, some film historians had re-struck an old print of Able France’s 1927 silent French epic movie Napoleon.

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Music must Serve the Pace of the Story

In Los Angeles, they brought in Carmine Coppola, Francis Ford’s father, to conduct the full orchestra which accompanied the showing. It was quite the Hollywood event! Yet, it wasn’t the most careful or smooth conducting and orchestration, because music must serve the pace of the screen story, rather than the integrity of the orchestral work accompanying onscreen action. This accommodation to movie reality usually requires tinkering with tempo and complete musical passages.


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Conductors were brought in to orchestrate classics or even compose new scores for films. It was to provide movies with CLASS. Furthermore, to produce legitimacy rather than being a vulgar alternative to a vulgar burlesque, vaudeville, low culture reputation the film medium had cultivated early on.

Incorporating the right music in every film or video is as crucial as actually picking a story or directing a scene. It can give the right effect and invoke the right emotions with a simple note or song. It is a fact that filmmakers should not ignore and it is an element that can have a huge impact on the overall feel of a scene or a video.

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So, do We Compose Music too? Of Course!

“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.”

Sometimes people ask if we compose music too. Yes, we do. Our talented composer Jeff Cancade wrote the custom music to this piece for Aukoala, a popular global clothing and shoe manufacturer. The demand was high to get this piece just right. Mission accomplished.


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Aukoala is a worldwide clothing and shoe manufacturer with multiple locations and huge online sales.

We’ve done a quick cut of some unique content to pitch to agencies. This stuff is a bit crazy, different than our corporate stuff a little edgy and cool. 

  1. A GoodFoot shoes commercial production with a skateboard and some white shoes that just kinda turns into nothing. A visually unique piece that took lots of rotoscoping (cutting out) to perform this editing trick. 
  2. Mr. Lube “the Competition” was a situational comedy piece for Karacters and DDB to show unique comedy. 
  3. Colter Ripley personal reel 2006 – an Ali G inspired video showing clothes flying on. 
  4. NPA Broadcast spot with animation to energetically demonstrate the problems with our current mayor in Vancouver. 
  5. Big Rock Brewery – “Zombies” this piece was situational comedy meets realistic zombie on street action. It took second place in a nationwide competition for Big Rock Beer. This piece won 5k and was awarded second overall. 

All of these spots were put together to show the diversity of our work.

About the Author

Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer. 

We’ve been producing videos for over 18 years after winning film festivals nearly two-decades ago. 

Colter is certified in digital film with a specialization in cinematography. Additionally, he has a multimedia diploma and handles project management as a certified business coach.


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His main focus is a collaborative and custom video production. He guarantees lots of customer service and the final product clients are excited to share!

If you’re looking at working with a great producer for animated explainer video production, definitely give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.

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