Great Thing About Online Video Vancouver
When I was still in high school, I won a few film festivals. From that my future producing online video in Vancouver was secured.
Red+Ripley Video Production from Red+Ripley on Vimeo.
I’ve been surprised that I landed in online video Vancouver production. As I expected to make documentaries and films for the masses. Online video is a powerful, short-form media and has continued to intrigue me.
One who Masters the short form, is able to translate those same skills to bigger or more complex Productions. The great thing about online video in Vancouver is, a scaled-down theatrical work of art. All rolled up into 5 minutes or less.
When someone hears online video, they automatically think premium, and high-quality (and EXPENSIVE!).
Generally speaking any video which is made for a brand is considered a online video. So even your videographer covering an event is technically doing online video production. But this term has colloquially referred to a professionals craft, one of high budget and high levels of skill.
Difference of Online Video Vancouver to other Mediums
One of the main ways online video in Vancouver differentiates itself from other mediums is the use a few production gold standards stolen from the larger film industry.
Tesla – The Road Not Taken from Red+Ripley on Vimeo.
The ultimate consummate professionals are the film industry pros. The workflow and systematized production services industry is refined, professional and has been operating for over a century.
It’s certainly strange to think of the standardization of an industry. Which never makes the same thing twice. Film companies in Vancouver has standardized nearly everything from how to put a light up, how to cast a talent and how to direct a production.
As a young man, it truly amazed me to work on these beautiful high-budget productions. The silver screen and well-oiled machine with hundreds of people working in perfect synchronicity, is a beautiful thing.
Where online video differentiates itself is in these smaller team sizes. A more nimble, smaller and cross functional team is common. When we were working on Best Buy, Future Shop and other large brand videos, a 5-person team was common.
Difference Between Having a Small and Large Team in Online Video Production Vancouver
I’ve also attempted to run our company with smaller team sizes, sometimes in the range of one or two people. So If you work with an advanced producer… They can often handle a complex production with a small team size. However, when it comes to going on set and managing a larger workflow, it often requires multiple people.
Crossfit Oahu Video Profile from Red+Ripley on Vimeo.
In the eyes of the masses, another big differentiator with online video production would be the complexity of a production.
- A videographer just shows up with a camera ready to capture incidental footage…
- A corporate video producer is ready with simple lights and an interview setup…
- The online video producer has talent, locations and properties all organized and a team with more specific skill sets to handle each department.
In summary, having a variety of departments is a big indicator of a online video in Vancouver.
Workflow for Online Video Production
The only true distinguishing factor in a real online video Vancouver production is whether or not a brand or commission the spot. So whether we’re capturing a video for an event or we are acquiring interviews and asking the president of a company some questions.
We’re especially doing online video production if we are producing a project for a client and a brand by preparing a treatment. This simple directorial treatment marks the start of many productions.
- A production process might go something like this – first of brand hires an agency to represent their advertising campaign and video marketing in Vancouver . Many companies are moving to Direct-to-Producer where they skip the production chain and find an Executive Producer, Producer or Filmmaker to work on their production.
- The tasks of a Creative Director, Director or Creative Producer is developing the creative. This can come in a simple vision to be sent over email or maybe it’s a treatment with visuals, maybe pitched and selected by the client.
This above-the-line creative process has some limitations in terms of budget of online video in Vancouver.
Advice for having High-quality Online Video
Although there are many creative ways to complete a production using Gorilla or inexpensive and free methods, often just the hours that requires to produce a high-quality spots is really where the budget needs to go.
The Employee you Always Wanted from Red+Ripley on Vimeo.
The client has a producer, agency and chief creative on board – now the creative needs to be expanded to involve a script, storyboards and a narrative breakdown of how production is planned.
Next comes securing the talent, the locations and the production specifics. This is more complicated and certainly takes a professional that’s been through it many times.
So if you’re looking at producing a production and want to have high-quality online video. Send us an email or give us a call. A quick conversation can save a lot of time!
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer. We’ve been producing videos for over 18 years after winning film festivals nearly two-decades ago.
He is also a certified in digital film with a specialization in cinematography. He has a multimedia diploma and handles project management as a certified business coach.
Lastly his main focus is a collaborative and custom video production. Which guarantees lots of customer service and the final product clients are excited to share!
So if you’re looking at working with a great producer for animated explainer video production, definitely give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.
Email us to discuss your production!