The thriving industry of online video production in Vancouver keeps viewers wanting for more
When I was still in high school, I won a few film festivals. From that day on, my future for producing online videos was secured. Though I am surprised that I landed in online video production as I expected to make documentaries and films for the masses.
Online video is a powerful, short-form media that has continued to intrigue me and made me realize that the one who masters the short form is able to translate those same skills to bigger or more complex productions.
The great thing about producing videos online is a scaled-down theatrical work of art, all rolled up into 5 minutes or less.
What makes a video fit for online viewing
When someone hears about videos posted online, they automatically think premium and high-quality (and EXPENSIVE!) production.
Generally speaking, any video that is made for a brand is considered an online video. So even your videographer who’s covering an event is technically doing an online video production.
However, this term has been colloquially referred to as a professional’s craft, one with high budget and high levels of skill.
The edge of online videos from other mediums
One of the main ways that differentiates online videos in Vancouver from other mediums is the use of a few production gold standards stolen from the larger film industry.
The ultimate consummate professionals are the film industry pros who have refined workflow and systematized services. And they have been operating for over a century.
The film industry has standardized nearly everything — from how to put a light up, to how to cast a talent and how to direct a production. It’s certainly strange to think of the standardization of an industry that never makes the same thing twice.
As a young man, it truly amazed me to work on these beautiful high-budget productions. The silver screen and well-oiled machine with hundreds of people working in perfect synchronicity is a beautiful thing.
Where online video differentiates itself is in these smaller team sizes. A more nimble, smaller and cross functional team is common.
When we were working on Best Buy, Future Shop and other large brand videos, a 5-person team was common.
I’ve also attempted to run our company with smaller team sizes, sometimes in the range of one or two people.
If you work with an advanced producer, they can often handle a complex production with a small team size. However, when it comes to going on set and managing a larger workflow, multiple people are often required.
In the eyes of the masses, another big differentiator when producing online videos would be the complexity of the whole production. There’s the videographer who just shows up with a camera ready to capture incidental footage. There’s also the corporate video producer who gets ready with the simple lights and an interview setup.
The producer has talent, locations and properties all organized and a team with more specific skill sets to handle each department.
In summary, having a variety of departments is a big indicator in creating a great production in Vancouver.
The only true distinguishing factor in a real online video Vancouver production is whether or not a brand has hit the spot. And this doesn’t matter whether we’re capturing a video for an event or we’re acquiring interviews and asking the president of a company some questions.
We’re especially doing an online production if we are producing a project for a client and a brand by preparing a treatment. This simple directorial treatment marks the start of many productions.
The simple production process of doing online video in Vancouver
The production process for online videos in Vancouver is done in just a few steps.
- First, companies hire an agency to promote their brands through a creative marketing and advertising campaign. Many companies are moving to Direct-to-Producer where they skip the production chain and find an Executive Producer, Producer or Filmmaker to work with them.
- Second, a Creative Director, Director or Creative Producer is tasked to develop the creative aspect of the campaign. This may come in a simple vision to be sent over email or maybe, it’s a treatment with visuals, maybe pitched and selected by the client.
This above-the-line creative process has some limitations in terms of budget.
Although there are many creative ways to complete a production using Gorilla or inexpensive and free methods, often just the hours required to produce high-quality spots is really where the budget needs to go.
- Third, the client already has a producer, agency and chief creative on board. Now, the creative needs to be expanded to involve a script, storyboards and a narrative breakdown of how production is planned.
- Next comes securing the talent, the locations and the specifics. This is more complicated and certainly takes a professional that’s been through it many times.
If you’re looking at working with a great production company in Vancouver, send us an email or give us a call. A quick conversation can save a lot of time!
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer. He’s been producing videos for over 18 years after winning film festivals nearly two decades ago.
Colter is certified in digital film with a specialization in cinematography. He has a multimedia diploma and handles project management as a certified business coach.
His main focus is on collaborative and custom video production that guarantees excellent customer service and a final product that clients are excited to share!
If you’re looking at working with a great producer for online video production in Vancouver, definitely give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.
Email us to discuss your production!