The Need for a Video
To help customers with their RAM installation, Future Shop and ConnectPro decided to reach out to them (the customers) through a tutorial video.
“Our customers are asking for help connecting their technology and want it to be easy.”
We did a simple to follow instructional video so anyone who watches it can install the RAM into his computer with ease. We covered everything, from opening the computer to showing the slots where the RAM should be installed to checking its compatibility with the device.
Future Shop was a Canadian electronics store chain. It was established in 1982 by Hassan Khosrowshahi. By 1990, the chain had become the country’s largest retailer of computer and consumer electronics.
Last July 18, 2008, Future Shop launched its new ‘ConnectPro’ service,
allowing Canadians the opportunity to work with experts to custom design and
perfectly install their home theatre, computer and car audio systems.
This video is just a part of the series that Future Shop and ConnectPro commissioned us to do. It was produced by Bear Studios.
About Red Ripley
We are a video production team. We partner with top companies and brands. We craft powerful stories that move and influence viewers. We use promotion to bring it to their target audience. We have fun doing it.
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